Jordan's Eurobond success: The start of a crucial relay race

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(Photo: Twitter)
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Khalid Dalal

Khalid Dalal is a former advisor at the Royal Hashemite Court, former director of media and communication at the Office of His Majesty King Abdullah, and works currently as a senior advisor for media, strategic communication, PR, speechwriting, international cooperation, marketing, business development, and fundraising locally, regionally, and globally. Email: [email protected] Tel: +962 777 682 766

Despite the lingering COVID-19 scars globally and crippling inflation, Jordan has once again demonstrated its fiscal and financial resilience. Recently, the Kingdom successfully completed a Eurobond issuance to global markets.اضافة اعلان

Intending to attract $750 million, the total bidding reached an astounding $4.7 billion, prompting authorities to raise the target to $1.25 billion at an interest rate of 7.5 percent and for a five-year and a nine-month term.

Due to the success of the Eurobond, we can rest assured that Jordan's credit reputation is solid, especially when several countries would not dare tread into the realm of market financing without such strong fundamentals, because they know very well that walking this path recklessly is destined for a dead-end.

In fact, Jordan's latest Eurobond issue has attracted a lot of attention, and for a good reason. This success has lured investors from across the board, including leading global investment funds in the US, UK, Europe, Asia, and GCC countries.
Jordan's latest Eurobond issue has attracted a lot of attention, and for a good reason. This success has lured investors from across the board, including leading global investment funds in the US, UK, Europe, Asia, and GCC countries.
In an exclusive interview, Minister of Finance Mohamad Al-Ississ stated that investors from the "big players" club have come to Jordan because they were engrossed by the narrative of the Eurobond discourse, which is a story of credible "reform".

Strategic decision-making Undoubtedly, the "big boys" had noticed that a month earlier, S&P, the international credit rating agency, stated that Jordan's reform process was on the right track and moving at the right pace, especially after the authorities broadened the tax base and targeted tax evasion, not hiking taxes and hence without affecting growth. Prior to S&P, Moody’s and Fitch upgraded Jordan’s outlook.

"This issue is a test of our macro-fiscal stability… and we are in a league of our own: We are the only oil-importing country in the region that has recorded these levels with its Eurobond issuance pledges," said Ississ. Those who choose to invest in the Eurobond, he said, do so with strategic prudence, not political thinking. This, according to Ississ, means that Jordan's narrative is evidence-based and has withstood the scrutiny test of the world's biggest investment houses.

The story of Jordan is one of reform, Ississ pointed out, and it has resonated well in the global market, as shown in the oversubscription level, the quality of the bidders, and the rate. This success has enhanced the good reputation of Jordan and encouraged investors to come and experience it firsthand. "It's very important to stand the real test with the real players," the minister said, especially since these investors conduct deep, rigorous analyses of each and every figure in the national fiscal statements.

'Sells big'
Jordan's story "sells big" in non-partisan, strategic circles. However, the key now is for us to capitalize on this reputation by attracting Foreign Direct Investments to create jobs for our youth, said Ississ. When Jordan can attract an array of leading fixed-income investors with a huge FDI potential, failing to build on it and retain this remarkable interest in the economy would surely be a missed opportunity when many of our peers are facing macro fiscal challenges.
"This issue is a test of our macro-fiscal stability… and we are in a league of our own: We are the only oil-importing country in the region that has recorded these levels with its Eurobond issuance pledges.”
When these influential investors put their money into a bond issue like this one, it means Jordan has the ability to fight for its niche. And It is not too late. On the contrary, this is the right time to leap at this opportunity and give these potential investors a story of resilience which they are craving and many countries are envious of.

The officials in charge of the Eurobond have accomplished their part of the job, but this is a very crucial relay race. As they pass the baton to the next player, they need to sustain the success trend. The ultimate goal is a dynamic economy with more job opportunities for Jordanians. This should be the target for everyone.


Khalid Dalal is a former advisor at the Royal Hashemite Court, former director of media and communication at the Office of His Majesty King Abdullah II, and works currently as a senior advisor for media, strategic communication, PR, international cooperation, marketing, business development, and fundraising locally, regionally, and globally.


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