AMMAN — Baking is part
of culture, a skill passed down from generation to generation, and it encompasses
anything from baking cookies and bread to cakes and pies and can be a lot of
fun, especially when you try different recipes, but it can also be a very
successful home-based business idea.
اضافة اعلان
Majd Shaheen, the owner
of
Bake My Day, a home-based bakery based in Amman, was luckily born into a
family that is passionate about baking cakes and involves creating brilliant
works of art from cakes. “My sister and I have been baking since we were
children, and we got our baking genes from our mother. We dedicated enough time
to learning the art of baking from her,” Shaheen said.
(Photos: Handouts from Majd Shaheen)
Bake My Day was founded
in 2017 and started by baking muffins and pies. “Initially, the business wasn’t
successful, we had few orders, and I focused on my studies, but I never lost my
passion for baking,” Shaheen said, adding that “in 2020, and during lockdown,
baking became our everyday hobby, we focused on creating macarons, cakes, and
mini cakes.”
Bake My Day also bakes
macarons, a French cookie made from flour, egg whites, sugar, and food coloring
and made with a meringue base. Their macarons are renowned for their bright
colors and delicious flavors.
Shaheen said that mini
cakes were a trend that was on the rise in 2020. “Many people liked the idea of
mini cakes, and cake shops in Jordan have recently started to offer them,” she
said.
Shaheen uses a
minimalist Korean cake design aesthetic that includes muted pastel decorations
with text or minimal accents such as flowers, pearls, and other decorative
items. The cakes are usually made with buttercream without adding fondant
icing.
(Photos: Handouts from Majd Shaheen)
“Personally, I love
baking sweet things like cakes, mini cakes, and macrons. We are passionate
about creating new designs,” Shaheen said.
The baker, like many
business owners, faced many obstacles, such as a lack of supplies in Jordan. There
are several challenges faced by wholesale bakeries which includes dealing with
customers, Shaheen said, adding that people usually do not trust homemade
baking.
(Photos: Handouts from Majd Shaheen)
Shaheen stressed that being
on social media and having an online presence plays a big role in supporting
small businesses as it is a way for people to know more about the business and
the products. Consumers trust recommendations and reviews.
The owners believe
that word of mouth is a better approach to bringing in new clients in addition
to online advertising and promotions. Bake My Day also has a significant social
media presence.
(Photos: Handouts from Majd Shaheen)
“In the future, we wish
to open our own shop, but for now we are working on developing our business on
social media, and building a sizeable audience base,” Shaheen said. Baking requires
effort, accuracy, and passion to master, but once it is learned it can be a
very satisfying activity that everyone can enjoys that adds a little sweetness
to life.
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