Despite higher prices, restaurants saw 80% increase in sales during Eid

restaurant restaurants
(File photo: Ameer Khalifeh/Jordan News)
AMMAN — The restaurant sector seems to be recovering after two years of pandemic, as restrictions were eased and people are eager to socialize.

The just-ended holiday contributed to this recovery. According to Raed Hamada, representative of the restaurant sector at the Jordan Chamber of Commerce, restaurant sales increased during the holiday period by 70 percent compared to last year, a growth that becomes less impressive, however, when compared to the sales during Eid Al-Fitr, which were 30 percent higher.اضافة اعلان

Eid Al-Adha usually witnesses family feasts and gatherings, due to the sacrifices, he said, stressing that in 2020, the catering sector suffered losses estimated at hundreds of millions of dinars. In 2021, the sector rebounded relatively well, sustaining minor losses.

Hamada said that the rise in the price of food items led to an increase in prices at restaurants, stressing that the profit margin had grown smaller, and this is reflected on the merchants, the restaurant owners and the consumers.

Vegetable prices, such as that of chickpeas, a basic ingredient in traditional restaurants, grew by 50 percent, he said, adding that “we warned the government about these increases and asked it to form a higher food council, but our request has not been answered to, so the prices have risen more, leaving it to the restaurant owner to either cheat or close up and lay off his employees”.

Each restaurant has an average of about 10 employees, he added.

“This is very harmful to the economy and the consumer, and the decline in the quality of food will give a bad reputation to Jordan, especially among visitors who care about our heritage and Jordanian popular dishes,” Hamada said, adding that providing quality food to visitors “is a priority”.

The head of the Jordanian Union of Restaurant and Confectionery Proprietors, Omar Al-Awwad, told Jordan News that restaurant turnout during Eid Al-Adha was good, especially compared to the years of the pandemic, yet the profit margin for restaurant owners is weak and the larger profit goes to the merchants.

Anas Attiya, a restaurant owner, told Jordan News that despite high prices restaurants have been witnessing a good turnout, especially during the Eid period.

He also said that he there a difference in consumer culture can be noticed, as people now tend to buy only the bare necessities.


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