AMMAN — In a bid
to attract foreign travelers interested in adventure tourism and promote it
internally, Chairman of the Jordan Trail Association Aysar Al-Batayneh Monday
announced the launching of the “Jordan Trail 2022” program.
اضافة اعلان
The program,
prepared in collaboration with the Jordan Tourism Board (JTB) and the
Ministry of Tourism and Antiquities, entails walking from the far north of the country
(Umm Qais) to the far south (Aqaba), a 675km hiking route, between October 14
and November 24 this year, with participants passing through 75 Jordanian
villages.
(Photos: JTB)
According to JTB
Director-General Abdul Razzaq Arabiyat, the returns to the local communities
touched by this program will be positive. Based on previous experience of
participants in similar programs, Arabiyat expects the participants’ reactions
to be equally positive.
He stressed that
the program “constitutes the backbone for adventure tourism, as it is an
integrated product that has been published on the most important applications
of international tourism, including Trip Advisor”, due to the diversity Jordan
has to offer.
Arabiyat said that
JTB carries out an advertising campaign on its sites to attract tourists from
all over the world, and to integrate the Jordan Trail in the activities of
“Urdunna Jannah” program. The board also cooperates with social media
influencers and bloggers to promote the program.
This will contribute to the economic and social development of local communities, and provide many job opportunities as well,
According to
Batayneh, the goal of the program, which entails visits to different sites and
landscapes, is to serve and support tourism in Jordan, and encourage walking
and adventure tourism.
“This will
contribute to the economic and social development of local communities, and
provide many job opportunities as well,” he said.
The event, he
said, which is held annually and receives great support from various
institutions, seeks to develop trails to serve local communities, and gives
participants the opportunity to interact with the people of the villages they
pass through, and to enjoy archaeological, historical, and natural sites while
experiencing authentic Jordanian products of all kinds.
Secretary-General
of the Ministry of Tourism and Antiquities
Imad Hijazin, who was also present
at the launch, said that although adventure tourism is a new tourism product,
“the demand for it is increasing, which motivates those concerned with the
tourism sector to train service providers to deliver their services in a better
way, which will also contribute to empowering local communities”.
He said that local
community members are currently trained to receive the trail participants,
emphasizing adventure tourism’s ability to empower local communities.
Hijazin said that
the growing demand for tourism to Jordan is due to the country’s wealth of
antiquities and rich history, and to the beauty of its picturesque nature.
He told
Jordan
News that “the sustainability of such programs needs logistical support and to
be widely marketed in various countries of the world, especially since it is
still a new product”.
“The presence of low-cost
airlines, for instance, will contribute greatly to introducing foreign tourists
to Jordan and such important programs,” and entice visitors to stay for a
longer time in Jordan, he said, stressing that Jordan has “all the ingredients
to be successful in the tourism sector”.
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