Jordan's market during Ramadan: Coping with war and economic pressures

Italian Design Day 2024 in Amman
(Photo: Dana Al-Zyadat, Jordan News)
AMMAN—Since the beginning of the blessed month of Ramadan, when homes and streets are adorned with lanterns and crescents, this year's Ramadan has had a different impact, filled with sadness and anger.اضافة اعلان

Jordan News toured several areas in the kingdom, notably downtown, where there is significant purchasing power, and the streets are decorated accordingly for the occasion.

Wael Al-Kurdi, a trader who owns a Ramadan decorations shop, told Jordan News, "This season, we have not seen a significant turnout despite importing new decoration designs different from last year's."

Kurdi emphasized, "Sales have dropped by over 70 percent due to the war on Gaza, in addition to the tough economic situation."

"I did not expect this downturn to be this severe; all markets have been affected, and one can observe it,” he added. “During Ramadan, we usually start working a month before and continue selling until the early dawn hours in the downtown market, where competition among traders is intense. But today, we close our shops before midnight due to weak purchasing power."

“The Jordanian citizen feels connected to what the people of Gaza are enduring in terms of killing and starvation, which puts them in a difficult mood, and they continue to follow the news while sitting at home”

Ahmed Sa'ada, a sales employee at a grocery store, told Jordan News, "Citizens are in their worst psychological and economic conditions today, so they have become reliant on buying their basic needs. The increased prices due to higher shipping costs have led to price hikes for consumers."

"The Jordanian citizen feels connected to what the people of Gaza are enduring in terms of killing and starvation, which puts them in a difficult mood, and they continue to follow the news while sitting at home," Sa'ada affirmed.

As for housewife Basma Falahat told Jordan News, "Ramadan this year is painful in every sense of the word, with all the signs of killing and displacement."

"At the beginning of Ramadan, I used to buy Ramadan decorations and choose modern designs because Ramadan means a lot to us, and I care about every detail related to it. But because of what is happening in Gaza, there is a significant reluctance to celebrate the holy month," she added. "Jordanian families have not decorated or celebrated Ramadan like in previous years due to the pain and despair, and in the neighborhood where I live, people look at those who decorate as if they are committing a sin."

As for Shahad Wasef, a 42-year-old mother, she told Jordan News, "Ramadan has a special significance, and I used to start preparing for decorations two weeks before its arrival. I used to go to the market every week to buy essentials and always seek to meet relatives and friends. But this month is completely different, and I no longer want to do anything. We are overwhelmed with pain."

“Jordanian families have not decorated or celebrated Ramadan like in previous years due to the pain and despair, and in the neighborhood where I live, people look at those who decorate as if they are committing a sin.”

Mohammed Talafha, the owner of a café downtown, told Jordan News, "People used to come to the café after Tarawih prayers to smoke shisha or have coffee and enjoy their time. But with the ongoing aggression on Gaza, the turnout has decreased, and the café atmosphere is filled with talk about the war and what to expect."

He also noted, "During every Ramadan, we at the café come up with new decor that distinguishes us with a Ramadan theme, but what is happening prevents us from doing so."

As for date seller Ali Rawashdeh, he told Jordan News, "Citizens have become limited in their spending to only the essentials, with signs of worry and a lack of desire to buy being the most prominent features during this period."

"Traders now import small quantities that match the demand to avoid losses," he added.

“the psychological impact on Jordanian citizens, who find it increasingly difficult to engage in basic activities like eating, drinking, and traveling as they witness the people of Gaza being killed, homes destroyed, and livelihoods lost”

Sociology professor Dr. Hussein Al-Khaza' told Jordan News, “Jordanians are all united against the brutal Israeli aggression on Gaza, which has robbed them of the taste of life. He stated that as Israel's aggression escalated, causing destruction, displacement, and death, Jordanians felt increasingly connected to the plight of their brethren in Gaza. He also affirmed that Jordanians have resorted to the weapon of boycott to express their rejection of what is happening, attempting to convey messages to companies supporting Israel in its military campaign on the Gaza Strip.

Khaza'i further pointed out the psychological impact on Jordanian citizens, who find it increasingly difficult to engage in basic activities like eating, drinking, and traveling as they witness the people of Gaza being killed, homes destroyed, and livelihoods lost. Moreover, the situation has escalated rapidly with reports of people dying of hunger, and Jordanian children have become aware of this issue.

Saleh Al-Anaswah, a merchant and owner of a chain of stores in Al-Salt, told Jordan News that “demand for various goods typically sees an uptick during religious occasions in any society, especially during Ramadan, when there is usually a surge in demand for goods, particularly food items.”

However, he foresaw that this year would differ for two primary reasons. Firstly, due to the war in Gaza, the overall mood among Jordanians has been markedly affected, akin to the sentiment in any Arab or Islamic country. This has resulted in a decrease in demand for Ramadan decorations and many food items. He remarked, "People are not in the mood for celebration or indulgence in food and drink amidst times of war and suffering in Gaza."

He further highlighted “a decline in the purchasing power of Jordanian citizens, as they have experienced modest growth and a decrease in income over recent years, alongside rising taxes. Additionally, he mentioned the potential presence of a third factor, namely the persistent trend of some merchants raising prices and continually relying on global circumstances, such as the ongoing Russian-Ukrainian war and its impact on shipping.”


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