Last
week, Jordan commenced its fifth International Festival of Jordanian Dates. The
festival, organized by the Ministry of Agriculture, the Jordanian Dates Association
(JODA), and the Khalifa International Award for Date Palm and Agricultural
Innovation (KIAAI), drew the participation of representatives from
international organizations, diplomats in Jordan, as well as large gathering of
researchers, farm owners, date producers, and companies in the Kingdom. During
the opening ceremony, Minister of Agriculture Khalid Huneifat emphasized the
ancient historical roots of palm cultivation in Jordan, citing evidence dating back
thousands of years, with Aqaba being known for palm cultivation as far back as
3000 years before Christ.
اضافة اعلان
According
to Engineer Mohammed Al-Natour, reflecting on their fourth participation in the
festival, highlighted the resilience of Jordanian producers amid challenging
times, expressing
solidarity with the people in Gaza. Natour mentioned the evolution of date
culture in Jordan, driven by diversity in industries, fostering expansion in
cultivation and production.
Intense competition in the Jordanian market
He
noted the intense competition in the Jordanian market and high demand globally,
with some companies and individuals reserving dates on the tree due to
significant pre-harvest season demand.
Meanwhile, Nidal Al-Majali, a festival
visitor, acknowledged the organizers' determination and expressed pride in
Jordanian date diversity and production, recognizing its competitiveness in the
global market.
Jordanian dates witnessed a remarkable 125
percent increase in demand in international markets compared to previous yearsAccording to the head of the Jordanian Dates
Association, Anwar Haddad, Jordanian dates witnessed a remarkable 125 percent
increase in demand in international markets compared to previous years. He
shared positive growth metrics, noting an expansion in the date sector's area
from 38,000 to 45,000 dunums. Production also recorded an increase from 26,000
to 30,000 tons per year, ranking Jordan 11 in terms of quantity of exports and
ninth in terms of export value globally.
Algeria participated for the first time
Haddad pointed out that this year's festival
saw a higher number of visitors and participating delegations, with Algeria
participating for the first time. He mentioned conducting 700 meetings with
date traders to promote Jordanian dates. Despite challenges such as water
scarcity and a shortage of trained labor, maintaining the quality of dates
remains a priority, with Jordan leading globally in the quality of unknown
variety dates.
Women make up 40 percent of employment
opportunities
Huneifat
highlighted the sector's significance, attracting private sector interest due to
its geographical advantage, especially for the unknown variety. Investments in
the sector have reached approximately half a billion dollars, contributing to
the employment of about 5,000 to 8,000 opportunities, with 40 percent being
women.
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