November 5 2024
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People flock into shawerma joint upon trending Facebook post
Roaa Rayyan, Jordan News
last updated:
Aug 30,2022
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AMMAN — Trending on social media, the week-old
Sohool Sahab turned from an empty restaurant to an overcrowded joint in just
one day.اضافة اعلان
People thronged into the Shawerma joint in Sahab district,
in the southeastern part of Amman, in response to a story posted on Facebook by
Ruba Sami, the daughter of a partner in the business.
“My father is the only provider and the main source
of income for the family who did not make money for a while,” sighed Sami, 20,
a fresh college graduate.
“A couple of days ago, my father called me with a
sad tone in his voice, saying he has not sold anything for three days because
the restaurant is new and people prefer places, which are more known,” she
groaned.
Despite being disheartened, she reassured her
father, and shared his story on social media.
“The post was short,” she noted. “My purpose was to
get people to know about the restaurant, and my dad’s experience in preparing
Shawerma, just to help make money.”
She said her friends started sharing the post into
groups, until it reached Jordanian influencers, like Deya Elayyan, Omar Zorba,
Farah Ashour, and others ”who offered to help me and my father.”
She said she did not know about the influence of
social media until that day.
“Many people contacted us, offering free ads to the
restaurant, while more than 25 people volunteered by bring sweets, chairs, and
microphones for a celebration launching the joint,” she said. The celebration
took place on Monday at 6:00 pm.
She expressed her appreciation to all Jordanians for
their support.
Her father, Sami Abdullah, said he “did not expect
this turnout. The situation is promising. Thank God and the Jordanian people
for supporting me.”
He added he had to get more food, about 10 times
more, to have sufficient meals.
One of the people in the joint awaiting his meal
told Jordan News that “the restaurant is very big and offers excellent
services.” He said he was there to support Abdullah.
Another one said social media influencers
contributed highly to the restaurant’s success. “It is overcrowded and I have
been waiting for a while to get my food.”
“I came here early today, and I do not mind waiting all day
as long as ‘the uncle’,” he said, referring to Abdullah, “is satisfied and
happy.”