AMMAN — Last Sunday, July 30, witnessed the
inauguration of AZEMA, an initiative which primarily aims to support retired
women living in Amman who are in the 55+ age bracket by providing them with
economic empowerment opportunities.
اضافة اعلان
The initiative also aims to foster a
supportive community for women over the age of 55, by utilizing the mentorship
of experienced professional women from the MENA region in various fields and
sectors.
The inaugural event was hosted by
INJAZ, a
non-profit Jordanian organization, through its business incubator “mySTARTUP”.
The event was led by
INJAZ CEO Deema Bibi and mySTARTUP Executive Director Safa
Hijazeen.
Business plans
AZEMA was established by Manal Al-Sharif, a
Jordanian woman who was a fellow at the 2022 cohort of the Harvard Advanced
Leadership Initiative. The vision and goal of AZEMA was fleshed out by Sharif
during her time at Harvard, after months of collaboration with professors from
Harvard Business School, which involved business planning and brainstorming
sessions.
“The initiative will lead to the
establishment of a community of experienced women to support each other,
contribute to changing beliefs about the role of
working women, especially over
the age of 55, thus creating a new culture for the business environment,”
Sharif stated during her opening speech.
During the next three weeks, AZEMA will aim
to host three meetings which will focus on training and educating AZEMA’s
members on the topic of negotiation, which will include a session led by an
expert from the “Negotiations Lab” at Harvard Kennedy School. “Members of AZEMA
will acquire the skill of negotiation, which will enhance their role as mentors
and transfer this skill to young men and women,” El-Sharif said during the
inaugural.
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