During the blessed month of Ramadan, "Al-Mamlaka" channel witnessed a significant rise in viewership and advertising, managing to maintain its distinction in terms of content quality and integrity. This has further solidified its position as one of the most reliable and influential media platforms in the media landscape.
اضافة اعلان
The channel recorded a notable increase in the number of advertisements during Ramadan, reflecting the trust of major brands in "Al-Mamlaka" as a media platform that upholds professional and objective standards. This trend highlights advertisers' awareness of the importance of reaching a discerning audience that values purposeful and refined content, away from sensationalism and unthoughtful consumer-driven narratives.
This distinction is the result of a well-thought-out strategy adopted by the channel’s management, which focused on activating the roles of the sales, marketing, and communications departments. This approach has helped achieve an ideal balance between high-quality content and advertising opportunities. Additionally, it has strengthened the channel’s ability to attract ads without compromising content quality or credibility.
Moreover, "Al-Mamlaka" stood out during Ramadan with programs addressing social and cultural issues in a professional and objective manner, alongside news and analytical coverage of local and international events with accuracy and neutrality. This approach contributed to increased viewer loyalty and a higher demand for the channel's programs, which positively impacted its media and advertising performance.
With the continuation of this approach, it is expected that "Al-Mamlaka" will maintain its position as a leading media destination, ensuring high-quality content while achieving a balance between professionalism and financial sustainability by attracting more high-value advertisements. This makes it a model to follow in responsible and progressive media.
