AMMAN — The
Central Bank of Jordan (CBJ) on Monday launched a
nationwide campaign to encourage savings and sound financial planning. The
"Save to Thrive" Initiative is designed by the CBJ in cooperation
with a number of public financial institutions and government and
non-government stakeholders, according to the Jordan News Agency.
اضافة اعلان
CBJ Governor Zyad Fareez, said the campaign is designed to enhance financial
literacy in general, and promote a culture of savings among all individuals of
different age groups, in order to strengthen their financial resilience and
enable them to pursue sound financial planning.
The central bank said in a statement that the initiative coincides with the
World Savings Day, and is part of the bank’s tireless endeavor to improve the
lives of individuals, develop the national economy, and serve the goals of
financial inclusion in the Kingdom by expanding and improving access to various
financial services, including payments, transfers, savings, credit and
insurance services.
The initiative targets all individuals in the Kingdom in general and the
following groups in particular: low-income people, youth aged 15 to 24, women,
and school students.
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