Amman, Jordan — 3 November 2024 — CFI, the region's leading online trading provider, is thrilled to announce a significant expansion of its strategic partnership with the Jordan Basketball Association (JBA) through its branch, CFI Jordan, for the fourth consecutive year.
This renewed two-year agreement, under the theme "Empowerment Partners," ensures that CFI will continue as the Association ’s main partner, supporting the Falcons teams, Association activities, and the Premier League.
The signing ceremony took place on Sunday, November 3, at the Association's headquarters, attended by the Association’s President, Mr. Mohamed Aliyan; CFI's Chief Executive Officer for the Middle East and North Africa, Mr. Loai Azar; the Association’s Secretary, Eng. Nabil Abu Atta, and other officials.
During the event, Mr. Aliyan expressed his gratitude to CFI, stating: "We highly value the expansion of the sponsorship agreement with CFI, which reflects the success in marketing and promoting the Association’s activities and achievements over the past years. This partnership underscores the sustained success of Jordanian basketball."
He further added, "I am delighted to announce the renewal of our partnership with CFI for the fourth consecutive year. CFI is a leading company in marketing, and their continued support has been invaluable."
Mr. Loai Azar, CEO of CFI for the Middle East and North Africa, also expressed pride in the ongoing partnership, saying, "We are proud to sponsor the Falcons, a strong national team that fiercely competes in basketball. This sponsorship is part of our commitment to being active contributors to national institutions."
Azar also emphasized CFI’s continued investment in Jordanian sports, adding, "Our support for the Basketball Association over the next two years reflects our long-term strategy of building partnerships and investing in the sports market, a journey we began about four seasons ago."
On the other hand, the Secretary General of the Association, Eng. Nabil Abu Atta, expressed his appreciation for the renewed partnership with CFI, stating: "We are not just financial partners with CFI. Their support has enabled us to engage in meaningful basketball projects, helping us implement and realize our programs on the ground. Empowerment is truly the essence of our partnership."
He continued, "We believe in the institutional work of the Association, not individuals. The renewal of this partnership ensures that future leadership will find the process smoother. We drafted the Association’s budget last September, which includes financial support, and we developed a clear and comprehensive roadmap to support clubs and national teams." He emphasized that all sponsorship funds are fully directed toward serving the game, especially now that the budget is balanced, with no deficit.
It is worth noting that CFI, a leading brand in trading and investment with over 25 years of experience and a solid presence in key global financial centers, aims to lead the industry through innovation and transparency. CFI is dedicated to empowering traders and investors by providing the most accurate and tailored trading services to meet their personal needs and aspirations.
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