اضافة اعلان
In line with the Kingdom's Economic Modernization Vision, Huawei
explored the ideal roadmap for digital transformation with media organizations through
advanced technologies.
Amman,
Jordan, December 05, 2024: Huawei
organized the Huawei Jordan Media Forum on December 5 in Amman, gathering
senior leadership from Jordan's key media organizations to address digital
transformation challenges and opportunities in the media sector and their
transformative roadmap to digital intelligence leveraging advanced technologies
in networks, cloud, AI, cyber security and ICT solutions.
The forum's
initiatives align with Jordan's Economic Modernization Vision (2023-2025) and
National Digital Transformation Strategy & Implementation Plan (2021-2025),
which emphasize enhancing digital infrastructure, developing digital skills,
improving the regulatory landscape, and advancing e-government services.
During the forum's
opening keynote, Ammar Tobba, VP of Public Affairs & Communications at
Huawei Middle East & Central Asia (ME&CA), emphasized the importance of
open collaboration between public and private sectors in strengthening Jordan's
ICT ecosystem. He also highlighted the pressing need for media sector to catch
up with the intelligent transformation, and the priority of nurturing local ICT
talent and empowering the next generation of ICT leaders to support Jordan's
knowledge-based, sustainable digital economy.
Mr. Adam Zhang, Huawei Jordan CEO said,
"Driven by a young, tech-savvy population, high internet penetration, and
government policies, Jordan's digital economy has grown rapidly in recent
years. The digital transformation in Jordan has successfully integrated digital
technologies, strategies, and innovations across various sectors of the
country's economy and society. The country has been actively working towards
leveraging technology to enhance economic growth and improve public
services."
He added,
"Huawei is committed to supporting Jordan's digital intelligence through
innovative ICT solutions. Our focus on information distribution, interaction,
transmission, processing, storage, learning, and inference is designed to
deliver exceptional value to customers and partners. We create an all-scenario
smart life experience for consumers, facilitate industry digital
transformation, and are particularly focused on empowering media organizations
with cutting-edge solutions that enhance content creation, distribution, and
management capabilities while facilitating sustainable growth."
The forum's program
featured a morning session of keynotes and presentations on the media industry's
digital journey, attended by government officials, key opinion leaders, and ICT
experts. The afternoon session included three interactive workshops led by
Huawei regional and local experts, addressing priority development areas
identified through pre-event survey findings of media business pain points. The
workshops progressed from examining common challenges media organizations face
to exploring development opportunities and concluded with creating a
collaborative roadmap based on media organizations' priorities.
Mohammed Sarrif,
Regional Director of Digital Industries, Strategy & Marketing Department presented
the digital strategy for media organizations, with an introduction to the
technologies and solutions for intelligent office campus transformation. Along
with Huawei Jordan, local experts detailed the implementation of simplified
office networks with optical and wireless capabilities, building automation for
facility management and energy efficiency, and smart office solutions for
efficient collaboration. Their presentation also covered intelligent security
systems with AI-powered video management and integrated operations center
capabilities.
During the forum, Huawei also showcased advanced
technologies and tools for media organizations, including smart campus
solutions, Wi-Fi networks, cloud solutions, automation, cybersecurity
solutions, and IdeaHub, all seamlessly integrated with AI capabilities. Huawei
experts presented specific solutions such as Object Storage Service (OBS),
Content Delivery Network (CDN), Cloud Search Service (CSS), Media Processing
Centre (MPC), and Video on Demand (VOD) services. The solutions illustrate
Huawei's commitment to sustainability, featuring green data center technologies
and energy-efficient infrastructure that can help media organizations reduce
their carbon footprint while maintaining high performance. Huawei digital power
solutions demonstrate how media organizations can achieve both operational
excellence and environmental responsibility.
The Kingdom's Economic Modernization Vision
(2023-2025) and the National Digital Transformation Strategy &
Implementation Plan (2021-2025) outline key priorities to accelerate Jordan's digital
economy. These include a focus on enhancing digital infrastructure, developing
digital skills, improving the regulatory landscape, and advancing e-government
services. As Jordan continues to leverage digital tools and strategies to
improve the quality of services across all sectors and, consequently, the lives
of its citizens, Huawei Jordan is committed to delivering initiatives that
align with national goals. This commitment extends beyond the business level to
encompass corporate social responsibility (CSR) initiatives, demonstrating its
role as a responsible corporate citizen.
Since
establishing its presence in Jordan in 2005, Huawei has built strategic long-term
partnerships in the kingdom. In addition to empowering local enterprises with
its industry-leading ICT solutions and products, Huawei actively contributes to
ICT talent development in the country through its global and local CSR
initiatives, including the Huawei ICT Academy, Seeds for the Future program,
and ICT Competition and Innovation competition.
Huawei is
committed to empowering Jordanian talents by introducing them to cutting-edge
Huawei technologies and fostering their participation in the global tech
community. The global ICT giant believes that digital transformation begins
with the people and their mindset, and its initiatives aim to nurture the next
generation of ICT leaders. In line with this vision, Huawei aims to
establish over 20 Huawei ICT Academies across Jordan in partnership with
leading universities. The company also trains instructors to gain Huawei
Academy certifications.
Huawei Jordan regularly hosts annual national,
regional, and global competitions, where Jordanian students have consistently
excelled. In the 2023-2024 Huawei ICT Competition, two teams from Jordan
achieved second place worldwide, with six students out of hundreds earning this
prestigious recognition. Additionally, five students reached the semi-finals of
the Seeds for the Future 2024-2025 competition at the regional level.
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