AMMAN — The
Jordan Tourism Board (JTB) and Ryanair, the Irish
low-cost airline, have extended their cooperation pact until 2028. This move
includes the addition of four new routes, expanding the total to 25, connecting
the Kingdom with 12 European cities.
اضافة اعلان
Tourism Minister and
JTB Chairman Makram Qaisi commented on the development by highlighting that this step will boost
tourist numbers to the Kingdom with a budget friendly option is favorable to
the Kingdom’s tourism shift
post-COVID.
Meanwhile, Director General of the
JTB Abdul Razzaq Arabiyat, highlighted that this influx of tourists will equitably
distribute development benefits across regions, while promoting unique
Jordanian experiences. This, in turn, will generate fresh employment
opportunities in local communities.
Ryanair’s robust social media presence
He noted that Ryanair's robust social media
presence and effective marketing strategies will be instrumental in
showcasing Jordan's tourism offerings.
New tourist demographics from Eastern Europe
Eddie Wilson, CEO of Ryanair, expressed
delight over renewing the partnership initially inked half a decade ago. He
noted how Ryanair's introduction to Jordan positively impacted the tourism
sector, attracting new tourist demographics, particularly from
Eastern Europe.
This renewed agreement will expand the route
count to 25, encompassing over 100 weekly flights. Wilson anticipated more than
600,000 passengers annually, fostering flight growth by up to 30 percent
compared to last year.
The upcoming routes will establish
connections between Amman and Pisa (Italy), Brussels (Belgium), and Marseille
(France). A fourth route will link Aqaba to Madrid (Spain).
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