Press Release — The new campaign invites people to experience Jordan and its
surreal landscapes with the use of the AI generated images
trend, that creates images from text, to describe the unique features in the
Kingdom.
اضافة اعلان
A series of short videos for the
Jordan Tourism Board have been
released which use AI to showcase that universes you can
imagine exist in Jordan. The videos depict some of
Jordan’s landmarks including the Dead Sea, Petra, and Wadi Rum all imagined through the lens of AI, but turn out to be real places. The videos
are part of the strategy by the Jordan Tourism Board to
reposition this destination in the region. Adpro
communications stepped in to find the sweet spot where people, culture and
brand intersected to be appealing to the digitally fluent, intuitively curious, and future focused
travelers.
In 2021, the Jordan Tourism Board ran an extensive brand revitalization
exercise aimed at shaking off the Kingdom's 'history lesson' status. With the 'Kingdom of Time' brand, the country reintroduced
itself through a new lens, where past, present and future meet. Following an integrated launch, the Jordan Tourism Board was looking for a disruptive and relevant way to maintain momentum, especially
amongst independent, digitally empowered explorers seeking meaning and human connections, as well as covering the
need to reposition the brand amongst heavy competition
in the region.
The team at Adpro Communications decided to speak a language this type of audience is fluent in, one only they would understand to build the
needed affinity and jumped on the AI's craze of converting text to image based
on descriptive prompts people were entering to describe surreal places out of a
fiction movie. On the search window of
the interface there is an 'imagine' invitation to describe a dream
destination, that soon evolves into an invitation to 'experience' this place, as AI brings to life locations from Jordan without mentioning, the
country, city, place, monument, or site, under
the campaign #ExperienceJordAIn.
Disclaimer:
This press release is not produced by Jordan News. We do not bear responsibility for its content. In case you have any questions about this press release, please refer to the contact person/entity mentioned in the body of the text.
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