AMMAN —
On Monday,
Minister of Agriculture Khaled Al-Hneifat launched the second phase
of a project to develop the olive oil value chain in Jordan, which is being
implemented by the Arab Organization for Agricultural Development (AOAD) in
cooperation with the Ministry of Agriculture, according to Al-Mamlaka TV.
اضافة اعلان
The project plays an important role in developing
Jordanian olive oil, which is of high quality and has won many international
awards, he said. It is also an important project for rural development and
women’s empowerment.
Hneifat stressed the need to expand the project to
include all olive and oil production areas in the Kingdom. Associations should
be established, he said, to spread the knowledge gained through the project and
to raise awareness within local communities about the importance of olives and
olive oil in nutrition and food security for rural families.
AOAD Chairwoman Fidaa Al-Rawabdeh confirmed that the
project is targeting 10 women’s associations. Its steps include nurturing
olive trees to produce high-quality fruits, developing the olive oil marketing
chain by supporting women’s associations to use different methods of packaging,
and creating olive oil identification cards.
The project will also help support the associations
to participate in the Olive Festival, which will be held soon.
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