AMMAN — The
Jordan Exporters Association (JEA), with support from
the
United States Agency for International Development (USAID)-funded Business
Growth Activity project, is organizing a Jordanian pavilion at Beautyworld
Middle East, the region's largest beauty and wellness industry exhibition. In a
statement released on Wednesday, the JEA announced Jordan's inaugural
participation in a beauty industry expo, scheduled to commence in Dubai on
October 30, 2023. The primary objective is to diversify and boost national
exports.
اضافة اعلان
The three-day exhibition intends to
facilitate Jordanian companies in promoting their products and expanding their
global presence amid substantial international participation, the Jordan News
Agency, Petra reported.
Highlighting the competitiveness of Jordan's
cosmetic industry, particularly Dead Sea products, the statement emphasized
their superior quality at reasonable prices, making them viable for export
markets.
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