AMMAN —In a recent meeting, the Jordan Inbound
Tourism Association (JITOA), in collaboration with the
Jordan Tourism Board (JTB), the
Jordan Heritage Revival Company (JHRC), and Royal Jordanian (RJ),
invited inbound tourism companies and international hotel chains for a power
breakfast to discuss this year’s tourism activities in the Kingdom.
اضافة اعلان
As the tourism sector in the Kingdom has taken
a hit since Israel’s war on Gaza commenced, the meeting provided a chance to
get stakeholders in the tourism sector together for a chance to network, voice
concerns, and learn about the directives being taken to revive the
tourism sector in the Kingdom this year.
During his presentation, the Deputy Director
General of JTB provided insight into what the organization is doing to gather
intelligent information on how tourism might revive, adding that there is great
potential based on previous numbers showing an uptick in travelers specifically
to Jordan, despite tourism declines in various parts of the world.
Meanwhile, the head of JTB’s research
department, Ragheed Al-Mastry, provided some interesting insights that the
Kingdom is looking into three new markets this year: Russia, India, and China.
He urged the Kingdom’s carrier, Royal Jordanian, to start looking into new
routes to accommodate these travelers.
Meanwhile, the Director-General of JHRC,
Muayad Abu Rumman, provided tourism companies with a new way to market
experiences in the country. He introduced five tourism experiences spread
across several locations in the Kingdom, with one of the latest being in the
North of Jordan in Umm Qais, called ‘The Roman Aqueduct Experience.’ This experience
features a 424-meter-long aqueduct, which was part of the water channel that
linked the Roman cities of Decapolis, with a total length of approximately 170
kilometers.
While regional events may have decreased
tourism activities, the Kingdom remains ambitious in positioning itself on the
global tourism map, highlighting its incredible achievements and what is yet to
come.
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