AMMAN — The
Petra Development and Tourism Region Authority (PDTRA), in collaboration with
the
Japan International Cooperation Agency (JICA), successfully concluded the
initial phase of the weekly market Souk Al Dara on Petra's tourism street.
اضافة اعلان
Fatima
Hilalat, the
PDTRA's Commissioner for Sustainable Development, highlighted the market's
objective of promoting local associations, fostering regional product
development, and creating marketing opportunities for local goods, the Jordan
News Agency, Petra reported.
The
initiative aims to offer visitors a chance to explore and appreciate locally
crafted products. Hilalat emphasized the program's role in integrating local
communities into the tourism sector, maximizing the
benefits of tourism, and
extending returns to a broader cross-section of local communities.
This aligns
with the
PDTRA's overarching plans to involve local communities effectively in
tourism programs.The second phase, slated for the first half of 2024, will
build upon the achievements of the initial phase. Hilalat outlined the
preparatory measures, focusing on cultivating and enhancing existing local
products, along with providing logistical support to ensure the success of the
upcoming phase. The project's continuation involves collaboration with partners
at both local and international levels.
In a
subsequent meeting on Sunday, the PDTRA engaged with
JICA representatives to
evaluate the outcomes of the first phase. The aim is to ensure that the second
phase adheres to the highest standards and maximizes the benefits for local
associations participating in the project.
Read more National news
Jordan News
.jpg)
.jpg)
