AMMAN —
Her Majesty Queen Rania Al Abdullah visited the Twelve Degrees Design and Innovation Studio in Abdali Boulevard on
Tuesday, where she met with the team and took a look at their award-winning
product designs, according to the Office of Her Majesty’s Press Dept.
اضافة اعلان
Her Majesty was welcomed at Twelve Degrees by
its Founder and Design Director, Sahar Madanat, before joining a group of the
studio’s multidisciplinary engineers and designers, who briefed her on their
ongoing projects and future plans.
A
multifaceted Jordanian design and innovation studio, Twelve Degrees specializes
in product design, user research, and user experience. Its team works
independently and alongside clients to create products that meet a specific
need, such as tableware designed for people with physical disabilities, a
wearable smart flashlight, and sustainable furniture made from local
agricultural waste.
During the
meeting, the Twelve Degrees team explained their scientific approach to the
different stages of product innovation, from market research and concept generation
to design development, testing, and prototyping. The studio also offers
training workshops, user research, and design communication services.
Her Majesty
also toured the Twelve Degrees workshop and viewed a number of the studio’s
internationally recognized products. She also spoke with a group of Twelve
Degrees’ clients and trainees about projects currently being incubated and
developed by the studio.
Founded in 2013,
Twelve Degrees has won over 30 international awards to date, including the German
Red Dot Award, the Australian Good Design Award, and the U.S.-based
International Design Excellence Awards (IDEA) and Spark Design Awards.
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