PRESS RELEASE — The Italian Embassy and the Italian Trade Agency (ITA) are glad to
announce the 8th edition of the
Italian Design Day (IDD24) in Amman.
اضافة اعلان
The Italian Design Day offers an impressive program of promotional events
all over the world, promoted by the network of Embassies, Consulates, Italian
Cultural Institutes and ITA Offices.
The overarching theme of this year's IDD is “Manufacturing value:
inclusiveness, innovation and sustainability”, with a strong emphasis on the
production process, which leads to the creation of industrial design objects
that are "beautiful" from an aesthetic point of view, but also have elevated
"material" value.
The Italian Design Day in Amman was inaugurated yesterday, 18 March,
jointly by the Italian Embassy, ITA Amman and the School of Arts and Design at
Jordan University with a seminar entitled "Home, the Italian Way" held
by Professor Luca Molinari from Università della Campania "L.
Vanvitelli", with thirty years' experience in university education and
architectural research, curatorship, publishing, and consulting. After the
seminar, at the presence of the Italian Ambassador, H.E. Luciano Pezzotti, the
Professor inaugurated at the gallery of the School of Arts and Design the “100
Vases” exhibition, designed to respond to some of the central themes of IDD,
innovation and sustainability and, above all, the 'Italian peculiarity'.
Besides the exhibition, two UNIDO projects funded by the Italian Agency
for Development Cooperation AICS Amman were also presented: "Creative
Jordan" whose aim is to support the textile value chain to create
employment and economic opportunities in Jordan, and "LevelUP", aiming
at creating job opportunities for women and youth – including through
self-employment – and supporting the inclusive and sustainable industrial
development of the Country.
Some of the jewelry created by jewelry designer Dana Alrousan were
also showcased.
The main showrooms in Amman, with the most
well-known Italian furniture and lighting brands, have joined IDD24 and will
offer discounts in the week from 19 to 25 March 2024.
Disclaimer:
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