During her appearance on the “Good Morning” program on Jordanian television yesterday, the Minister of Tourism and Antiquities confirmed that the beginning of 2025 has seen positive and promising indicators in the tourism sector. Visitor numbers increased by nearly 13%, while tourism income rose by about 16% by the end of February, reaching nearly 910 million dinars, with expectations of an additional increase estimated at 300 million dinars by March.
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She added that the success of the tourism sector in the kingdom is the result of collaborative work between the Ministry, the Jordan Tourism Board, the Department of Antiquities, the private sector, and the local community, emphasizing that the Jordanian citizen is a key partner in supporting, promoting, and preserving tourism.
Anab highlighted the importance of local experiences in enhancing the Jordanian tourism product, praising the role of local communities in creating a unique human experience that leaves a deep impact on visitors.
Minister of Tourism and Antiquities Lina Anab described the “Our Jordan is Paradise” program as one of the Ministry's most prominent initiatives in supporting domestic tourism. The program has surpassed one million participants over the past years, with 311,000 participants in 2024 alone, contributing to the economic boost in the governorates and tourist sites affected by the decline in visitor numbers.
She stressed that the development of the tourism product goes beyond the restoration of sites to include improvements in logistical services, such as health facilities and access methods, including enhancing accessible tourism for people with disabilities. She emphasized that everyone has the right to enjoy tourist sites.
Additionally, the Minister of Tourism and Antiquities highlighted the importance of listing Jordanian sites, such as Umm Jimal and Salt, on the UNESCO World Heritage list, which enhances Jordan’s international standing and encourages the distribution of visitors to various tourist sites across the kingdom.
Minister Lina Anab also pointed to the notable success of the “Jordan: Dawn of Christianity” exhibition, held between January and March, which was under the patronage of His Majesty King Abdullah II and was visited by Her Majesty Queen Rania Al Abdullah. The exhibition achieved a broad response, surpassing 10 million visits to the website and attracting about 12,000 actual visitors. She announced that the Ministry plans to turn the exhibition into a mobile version to be showcased at several local and international venues, reaffirming Jordan’s position in religious tourism and cultural diversity.
