AMMAN — Officials and workers in the tourism
sector advocated for a shift in focus towards domestic tourism, citing it as a
crucial element in sustaining the sector and mitigating the impact of reduced
foreign tourism amid regional, global, and health crises, Hala News reported.
اضافة اعلان
They highlight the significant role domestic
tourism plays in stimulating the local economy, creating job opportunities
within the tourism sector, and increasing citizens' awareness of the importance
of preserving local archaeological and tourist sites.
President of
Jordan’s Society of Travel and Tourism Agents (JSTA), Suhail Halaseh emphasized that enhancing domestic
tourism necessitates the development of tourism infrastructure, effective
marketing strategies, offering new experiences for visitors, and providing
high-quality services to ensure a unique tourism experience. He also stressed
the importance of providing incentives and discounts to encourage citizens to
explore archaeological and tourist sites across governorates, as well as
fostering effective communication channels to gather feedback and suggestions
from citizens to enhance community engagement in domestic tourism
opportunities.
Halaseh underscored the significance of
strengthening cooperation between the public and private sectors, promoting
innovation in tourism, organizing cultural events to attract citizen interest,
enhancing awareness of local tourism resources, and investing efforts in
improving the environment and preserving nature to enhance the attractiveness
of tourist destinations.
On his part, Deputy Chairman of the
Jordan Hotel Association (JHA), Hussein Hilalat emphasized that domestic tourism
contributes significantly to boosting local economic activities across various
sectors such as hotels, restaurants, and traditional shops. He also highlighted
its role in promoting national and cultural identity by encouraging citizens to
explore their heritage and archaeological landmarks within the country.
"To encourage domestic tourism in the
Kingdom, it is essential to launch marketing campaigns and promotional programs
for domestic tourist destinations, provide special discounts and offers for
citizens in hotels, restaurants, and transportation, organize sports and
recreational events to attract them, and invest in improving roads, parking
lots, and tourist facilities to enhance the tourist experience," Hilalat
suggested.
He commended the 'Jordan is Paradise' program
for domestic tourism, supported by the Ministry of Tourism and Antiquities and
the
Jordan Tourism Board (JTB), noting the JHA’s collaboration in offering
preferential rates for citizens participating in program trips.
Meanwhile, CEO of Dallas Travel and Aviation
Company, Amjad Al-Malamani called for a focus on enhancing visitor services and
developing tourist facilities. He stresseed the importance of openness with the
private sector and genuine collaboration, listening to their opinions and
feedback to improve internal program initiatives of the 'Jordan is Paradise'
program, and providing facilities to cooperating companies in organizing the
program.
Moreover, the Owner of Montana Travel and
Tourism, Ashraf Hamad underscored the need to support tourism sector operators
such as travel agencies, hotels, and restaurants to enable them to offer
domestic tours at affordable prices. Additionally, he noted the growing
interest in trips organized by the Jordan is Paradise' program to southern
areas due to their affordability, highlighting accessible tourism programs
covering all Jordan’s governorates.
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