AMMAN — “If you have something
unique, money is never a problem,” Saleen Ghanimeh, owner and co-founder of
online shop
Famekey, said.
اضافة اعلان
Strated by Ghanimeh and Mohanad
Al-Disi in 2016, the shop was one of the first online shops in Jordan. “We
started it when people in Jordan were still afraid of the concept of online
shopping,” Ghanimeh told
Jordan News in a recent interview.
Disi and Ghanimeh started their
business on a very low budget and had to take some losses at first.
“Sometimes we didn’t have money
to complete the orders that were already made on the website, because the
orders were delivered late, and sometimes the order did not match with the
picture,” Chanimeh told
Jordan News.
But their paid off eventually,
the co-founder noted.
“We were the first to bring
unique clothing items at a very low price in Jordan, we sold a lot at that
time, where we had the push that we needed,” Ghanimeh recalled. “Also, during
this time, we were gaining more experience, and contacting new suppliers”.
In order to expand and gain
publicity, the shopsponsored some local TV presenters and bloggers with full
outfits, she added.
The key to the partners'
success is how they “share responsibilities,” according to Ghanimeh, with Disi handling
the financial side of the operation, while Ghanimeh is responsible for the
item’s quality.
“I would pick the items based
on how they look and their quality, while Mohanad was managing the whole
financial situation, and we have expanded our team so we can manage the orders
that we get, but mostly our team is from our friend's circle,” Ghanimeh
explained.
In 2021 a website was launched
for the shop, which resulted in a leap in the way the shop was run. They were
no longer ordering items upon the customer's order, but they started stocking the
items before selling them.
Ghanimeh stressed that she
cares a lot about the quality of the items that she sells.
“People think that I get my
items from other websites, which isn’t true, I get them from suppliers to ensure
the quality of the items that I sell, I might sell an item that is similar to
what is on another website, but I am sure that the difference is in the quality,”
she added.
As a piece of advice to people who aim to start their online shops, Ghanimeh
says “you should be sure that you will be able to get some unique items,
because the competition is not easy anymore with the number of online shops
that we have now.”
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