Amman, Jordan - September 2024: Al Wasl Vehicle Trading Company has announced the commencement of its operations as the exclusive official distributor for the "Geely" brand in Jordan, paving the way for the Chinese automotive leader to strengthen its presence in the kingdom's growing car market. This move aligns with Geely's vision of expanding its reach in the Middle East and offering its innovative cars, which combine modern design and advanced technology, to meet the evolving needs of Jordan's automotive market.
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Alayan Group, the parent company of Al Wasl, is one of the leading names in the automotive sector in Jordan and the region. It represents several major brands, such as "Kia," "Hyundai," "Isuzu," and "GAC" in both Jordan and Iraq. With over 50 years of experience delivering exceptional services, supported by an extensive network of sales and service centers, the group is considered one of the top providers of after-sales services in the region. This collaboration with Geely further strengthens Al Wasl's position as a key supplier of the latest cars, known for their high standards of safety and quality.
Commenting on this milestone, Zaid Al-Abdallat, CEO of Al Wasl Vehicle Trading - Geely Jordan, said: "We are proud to take on the responsibility of bringing the prestigious 'Geely' brand to our customers in Jordan. Geely is committed to delivering vehicles that combine safety, innovation, and high quality. We, in turn, are dedicated to providing an exceptional experience to our customers, which includes the highest levels of service, both at our new showrooms and through our advanced service centers."
The new Geely showroom is set to open in a strategic location on Mecca Street in Amman, providing easy access for customers to explore the latest Geely models. Additionally, the service center will be equipped with the latest technologies and tools to ensure high-quality services, not only for new owners but also for existing Geely vehicle owners who purchased from the previous dealer.
Geely is renowned for its focus on vehicle safety, especially after acquiring Volvo in 2010, a company known for its pioneering safety technologies. This partnership has positively impacted Geely vehicles, significantly enhancing their safety standards.
Crash tests, such as the C-NCAP tests in China, have shown that Geely cars achieved impressive safety results, receiving a five-star rating in crash tests. By applying Volvo's advanced technology in this field, passenger protection and safety assistance systems have been enhanced, positioning Geely vehicles as strong contenders in global markets as some of the safest cars available. Thanks to this approach, Geely continues to provide cars that meet the highest quality and safety requirements, ensuring customers a reliable and secure driving experience.
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