AMMAN — Local public relations agency Asda’a BCW Jordan hosted a series of webinars for its clients last week Last week from October 26 to 28, updating them on the latest local, regional, and international trends in the world of digital PR.
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In addition to providing strategic insights into the rapidly evolving landscape of digital public relations, the award-winning agency also updated clients on its efforts to elevate and expand its own services and capabilities, in line with these global trends.
Each of Asda’a BCW’s hour-long seminars served to give clients a practical overview of how the public relations discipline is transforming — particularly in light of the digital revolution, which has been considerably accelerated by the COVID-19 pandemic. The seminars were led by MENACOM Jordan’s head of English content, Shauna Zajac, who guided the agency’s clients through a strategic overview of the most recent developments in digital PR, including online content trends, updates to search engine optimization (SEO) algorithms, and innovations in digital engagement tactics.
“At Asda’a, our goal is always to be at the forefront of our industry, which allows us to play a key role in shaping and modernizing the Kingdom’s communication landscape,” said Ibrahim Tadros, Asda’a BCW Jordan’s managing director.
“We do this, of course, with the ultimate aim of enhancing the value we provide to our clients. It has been an honor to be able to share our latest insights and updates with them, and we look forward to applying these lessons and developments toward strengthening their presence and perception in the market,” Tadros said.
As a leading PR consultancy in the region, Asda’a BCW boasts an exceptional track record of helping clients across the public and private sectors elevate their presence and perception in ways that ultimately add tangible value to their businesses, brands, and operations. With more than 20 years of award-winning expertise under its belt, Asda’a BCW is well-poised to continue leading the region’s public relations industry into the future.
Asda’a BCW Jordan is one of six integrated communications agencies that operate under MENACOM Jordan, a local communications group with over 25 years of leadership in the Jordanian market. Along with Asda’a, MENACOM Jordan includes advertising agencies VMLY&R and Intermarkets, marketing and digital agency Wunderman, media and content specialists Wavemaker, and retail marketing firm Interface.
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