Bustami & Saheb Group introduces Nissan’s new business plan, The Arc, to drive growth and electrify markets in the AMIEO region

PRESS RELEASE — Bustami & Saheb Group, the exclusive dealer for Nissan in Jordan, has revealed that the renowned multinational corporation "Nissan" is poised to intensify its electrification efforts and expansion strategies throughout its expansive AMIEO region (comprising Africa, the Middle East, India, Europe, and Oceania). This initiative falls under The Arc, Nissan’s new global business plan to drive value and strengthen competitiveness.اضافة اعلان
The plan, a bridge between the FY20-23 Nissan NEXT business transformation plan and Nissan’s long-term Ambition 2030 vision, is focused on a broad-based product offensive, increased electrification, new approaches to engineering and manufacturing, the adoption of new technologies, and the use of strategic partnerships to increase global sales and improve profitability.
The AMIEO region aligns with Nissan’s global strategy to ensure volume growth through a tailored regional strategy, setting the course for an accelerated transition to EVs, supported by a balanced electrified/ICE product portfolio, volume growth in major markets, and financial discipline.
Through these initiatives, Nissan aims to lift annual sales globally by 1 million units, of which the AMIEO region will contribute nearly one-third (300,000 units). Of the 16 new electrified vehicles & 14 ICE vehicles launching globally, five of the all-new EVs & six of the all-new ICE vehicles will be launched in the AMIEO region. These will include some of Nissan’s most well-loved nameplates among customers, including LEAF.

Guillaume Cartier, Chairperson, Nissan AMIEO said: “Through Nissan’s new business plan, The Arc, we have a clear roadmap to a promising future, focusing on growth, adaptability, and competitiveness. Our AMIEO region is fully aligned with this global plan, and we are shifting gears to enhance our product offering in the region, advance electrification and technology, and leverage our strategic partnerships to drive us to a new era.
“Through this comprehensive plan, we are championing competitiveness and growth, and I am confident we will deliver, providing the foundations to bridge to Nissan’s Ambition 2030 vision.”
Nissan will continue to harness strategic partnerships to support competitiveness and its product portfolio. In Europe, the Alliance with Renault/Ampere will see a new Compact EV introduced to replace the Nissan Micra, and two new LCVs launched. In Oceania, Nissan will harness its partnership with Mitsubishi Motors to launch a new 1-tonne pick-up. In India, Nissan will strengthen its Alliance with Renault to elevate its manufacturing footprint, with India set to join the UK as one of the region’s key export hubs.

Electrification progress
The EV rollout is now planned for all AMIEO sub-regions, with Nissan in Europe continuing to lead the way in driving Nissan’s global electrification strategy. By 2026, Nissan expects more than 40% of its sales mix in Europe to be 100% electric and 75% electrified.
Beyond product and sales, Nissan will realize its EV36Zero vision for EV and battery manufacturing, with the start of production of new electric vehicles at the Sunderland plant in the UK. The transformational project, Nissan’s 360-degree blueprint for zero-emissions manufacturing and driving, is enabling an investment of up to £3bn by Nissan and partners.
Nissan’s vision for an electric ecosystem will see V2G technology commercialized, with AC bi-directional capability becoming available on Nissan EVs during the plan period, starting in Europe. Leveraging new partnerships across the region, Nissan’s V2G technology will include affordable two-way home chargers that will provide opportunities to share stored energy in the vehicle’s battery with the electricity grid, delivering new revenue opportunities for Nissan and offering benefits to its customers and the environment.

The Arc: Sub-region highlights

India
During The Arc period, Nissan in India will launch three new models, with plans to triple sales volumes, targeting 95,000 units in 2026, up 63,000 units vs. FY23.
The Alliance plant in Chennai (RNAIPL) will introduce two new Nissan SUVs, as well as launch two SUVs for Renault. With additional export opportunities representing around 100,000 units by 2026, India will join the UK as a key export hub for Nissan in AMIEO. During this mid-term plan period, Nissan will continue the development of a new electric vehicle to be manufactured in Chennai.

Africa
During the Arc period, Nissan in Africa will target doubling sales in the sub-region to 110,000 units, up 56,000 units vs. FY23.

The three-year period will also see African customers benefit from the two new SUVs launched from India. In addition to the continued roll-out of Nissan’s unique e-POWER technology, Nissan also plans to offer a 100% electric vehicle to South African consumers by the end of The Arc plan.
These actions, focusing on market expansion and introducing new products, will help ensure that Nissan in Africa can capitalize on the projected uplift in vehicle market growth and increase market share.

Middle East
In the Middle East, five new Nissan SUVs will be introduced including the two new SUVs built and exported from India.
The Arc also sets out a strategy to introduce electric vehicles to the Middle East, providing a springboard to expand further as Nissan looks to capitalize on its strong brand power in these important markets to drive further growth.

Europe
Five new EVs will arrive during The Arc period, including the Nissan LEAF, JUKE, and a 100% electric replacement for the Nissan Micra.
Nissan will also harness its Alliance partnership with Ampere to launch an all-electric Interstar LCV as well as a new LCV based on FlexEVan.
To aid the transition to a fully electric future, Nissan is developing the third generation of its e-POWER technology, the brands unique electrified powertrain that serves as a gateway to the full EV driving experience.
In terms of overall sales performance, Nissan in Europe is aiming to increase its sales volumes by 40% at the end of the plan period, up more than 170,000 units.

Oceania
During the Arc period, Nissan in Oceania will launch four new models, including a new 1-tonne pickup, leveraging Nissan’s partnership with Mitsubishi Motors.
Additional new electric vehicles will be introduced in Oceania, as the transition to electrification gathers pace.

Cartier continued: “With 140 markets and a population of almost 3.8bn, the AMIEO region is vast, and the opportunities are immense. With this new business plan, we will deliver our most exciting and innovative products and technologies to date, ensuring we are ready for the competition. In line with the global strategy outlined in The Arc, we are also transforming our business from the inside out, turning challenges into new opportunities, creating additional revenue streams, and enhancing our value proposition for customers.”
The Arc ensures growth and transformation in the AMIEO region, laying the groundwork for Nissan's Ambition 2030 vision, the company's long-term vision to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.

About Bustami & Saheb Group:
Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars. Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees.
For more information, you can visit our website: http://www.bstc.com.jo , or contact us at the following number: 06-5532356. You can also connect with us on social media:
●BustamiandSahebGroup on Facebook
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Or you can contact us via email at: [email protected]

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