AMMAN — World Bank president,
David Malpass, and an accompanying delegation from the bank, recently visited
Crystel, Jordan’s first independent multilingual contact center outsourcing in Jordan, where he presented the firm with the
World Bank Award for Drive and Innovation.
اضافة اعلان
The award is for creating quality jobs for youth and women in Jordan. The delegation was welcomed by Crystel’s chairman, Ayman Majali, and the managing founders, Zeena Majali and Ramez Kalis.
Also present during the visit was
Ahmad Hanandeh,
Minister of Digital Economy and Entrepreneurship, who discussed the Business Process Outsourcing (BPO) sector and its accomplishments, in addition to its future potential for Jordan given the Kingdom’s political and economic stability and ready access to a well-educated young workforce.
During the visit, Crystel CEO Ramez Kalis, shed light on how the company is supporting their clients worldwide to achieve a competitive advantage, by providing world-class and superior contact center outsourcing services and solutions.
“Jordan is strategically located with regards to the Arabic speaking market of around 400 million customers. The World Bank’s visit emphasizes the importance of this sector to the Jordanian economy and employment,” Kalis said.
Citing recent figures, Zeena Majali said the BPO industry is growing at a phenomenal pace globally. “In Jordan we have seen the sector’s revenues double over the past two years alone, and the number of employees increased by 123 percent in the same period,” Majali said.
“Our vision for our industry in Jordan is to have a completely developed ecosystem to ensure it becomes the preferred outsourcing destination, especially in the Middle East region,” Majali added.
Hanandeh remarked: “Outsourcing companies such as Crystel serve an important role for the growth of the Jordanian economy and for social development, in particular by boosting the enrolment of youth and women in the workforce. The number of businesses operating in the field today demonstrates the potential of the industry in Jordan.”
Crystel was launched in 2007 as the first independent multilingual contact center in Jordan. Today it is an important employer with nearly 2,000 employees, with operational offices in Amman and Karak, as well as a large home-based agent network across the kingdom.
Crystel provides equal job opportunities for all Jordanians, including students, individuals with limited experience and those with special needs.
The COVID-19 pandemic caused Jordanian businesses to restructure and reconsider how they operate. Crystel seized on the strategic opportunity to expand its market presence in a wide range of sectors, including the telecom, government, retail, aviation, healthcare, and financial industries, by providing their clients with the innovative and efficient services they need to transform.
Crystel offers various outsourcing services including client-facing functions such as customer and technical support, marketing, data management, customer experience digital services, and Artificial Intelligence solutions.
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