Twitter's billionaire owner Elon Musk announced Friday that the platform
would be launching differently colored badges to distinguish between accounts.
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"Sorry for the delay, we're tentatively launching Verified on Friday
next week," he tweeted.
"Gold check for companies, grey check for government, blue for
individuals (celebrity or not) and all verified accounts will be manually
authenticated before check activates."
In another tweet, Musk said that all verified individual accounts would have
the same blue check, but some would eventually be able to display a
"secondary tiny logo showing they belong to an org(anization) if verified
as such by that org(anization)".
The Tesla and SpaceX boss' proposal for users to be able to pay to be
"verified" and obtain a blue badge on their profiles has caused
confusion since he acquired the social media giant last month.
Musk proposed a subscription fee of $8 a month to allow users to obtain the
blue check -- which was previously free but reserved for organizations and
public figures in an attempt to avoid impersonation and misinformation.
The first rollout of Musk's subscription plan in early November quickly went
south, with many accounts paying for the blue check and then impersonating
world leaders, celebrities or companies.
Responding to the backlash, Musk initially postponed the launch date to
November 29, before delaying it once more. It now appears the feature will
launch on December 2.
Musk has said that he wants to charge users for subscriptions to the social
media platform to diversify its income stream. Twitter currently depends on
advertising for 90 percent of its revenue.
Several major brands have withdrawn from advertising on the platform since
Musk bought it, fearing that his promised relaxation of content moderation
could open their companies up to being associated with objectionable content.
According to the NGO Media Matters, half of Twitter's top 100 advertisers
have announced that they are suspending or "have apparently
suspended" their spending on the social network.
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