AMMAN — The
Jordan Tourism Board (JTB)
launched a month-long promotional campaign in Europe targeting eight countries:
Poland, Slovakia, the Czech Republic, Bulgaria, Romania, Hungary, Greece, and
Cyprus.
اضافة اعلان
The aim of the
campaign is to increase tourist numbers to the Kingdom, according to the Jordan News Agency, Petra.
Importance of the campaignIn a statement on Saturday, Minister of
Tourism and Antiquities and Chairman of the
Board of Directors of the JTB Makram Qaisi stressed the importance of the campaign and its impact.
The vision of the campaign, according to
Abdul Razzaq Arabiyat, director-general of the JTB, is to reach hundreds of
millions of views in those countries. He added that this will reflect
positively on the tourist’s desire to visit Jordan.
Arabiyat further noted that
low-cost airlines and charter flights to Jordan from those countries will help increase
the number of visitors.
Promotional materialsThe
JTB published promotional materials in
all the languages of the targeted countries at distinctive locations, including
train stations, malls, shopping centers, means of transportation, and other key
locations.
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