PRESS RELEASE – Samsung Electronics has once again
demonstrated its dominance in the global TV market, marking an unprecedented
18-year streak at the forefront of the industry.
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Market research firm
Omdia reported that Samsung
has achieved a 30.1% share of the global TV market in 2023, reinforcing its
status as the industry leader since 2006. This success is largely due to the
company’s strategic focus on premium and large-screen TV categories, driven by
its cutting-edge QLED and OLED models.
Since its launch in 2017,
Samsung’s QLED TV lineup, including the latest
Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the
QLED lineup achieved sales of 8.31million units.
Samsung asserted notable
leadership in the premium TV sector – specifically for TVs over 75 inches and
priced above $2,500. The company has recorded an impressive 60.5% market share
in terms of sales for TVs priced over $2,500, while also maintaining a lead
with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust
sales of
98-inch models, TVs over the 90
inches have maintained the lead with a 30.4% market share.
Building on its success in the
ultra-large and
high-end TV market, Samsung has
also made significant strides in the
OLED sector. The company's
OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market
share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share
in the OLED sector is projected to surge in 2024.
"We are proud to be recognized as the
market leader in the global TV sector for 18 consecutive years, a testament to
the enduring trust and loyalty our customers place in Samsung," stated SW
Yong, President and Head of Visual Display Business at Samsung Electronics.
"We are deeply committed to advancing the industry, moving beyond
exceptional picture quality to offer more meaningful and valuable
experiences."
At CES 2024, Samsung Electronics unveiled the
groundbreaking NQ8 AI Gen3 processor, heralding the start of the
AI Screen Era. The
advancement in state-of-the-art chipsets and capabilities is set to redefine
the smart TV domain, integrating sophisticated AI powered by Tizen OS to
establish AI screens as a center of smart home innovation.
2024 is shaping up to be another year of
significant innovation for Samsung. With advancements in processors and
cutting-edge AI features, Samsung is on course to further transform home
entertainment and set new benchmarks in the TV industry.
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