PRESS RELEASE —
Samsung Electronics September 2, showcased its latest innovations for the
connected home. During its
IFA 2023 press conference, the company highlighted
its vision for SmartThings to enable consumers across Europe to prioritize the
topics they care about — from
saving energy, increasing security, and access to great entertainment to making
their everyday lives more efficient. The ever-growing SmartThings ecosystem
allows its 285 million users to adapt and personalize their homes to suit their
needs, seamlessly connecting and controlling multiple appliances and devices
via one app.
اضافة اعلان
Samsung’s presence at IFA 2023 comes as the company shares new consumer
research, conducted across Europe to understand evolving needs for technology
in the home.1
“Samsung is passionate about connecting our users to the people, places,
and pastimes that matter most to them,” said Benjamin Braun, Chief Marketing
Officer,
Samsung Europe. “We will continue to take advantage of the
possibilities offered by the latest innovations in technology to make sure the
SmartThings ecosystem grows and develops in a way that allows people to make
even more of the connections that matter.”
Enhancing the At-Home Experience
The SmartThings app allows users to control their homes from anywhere,
helping them to enjoy seamless entertainment as well as keeping them safe.
Across Europe, our homes continue to be more important than ever as they play
multiple roles each day — from
offices to places for relaxation and entertainment. Seven in ten consumers
(71%) agree that technology has a positive impact on their everyday living,
including how they interact with their friends and family, how they conduct
their chores, and how they enjoy their hobbies.¹
Now, those with a passion for food can fully connect themselves to the
joy of cooking and eating with
Samsung Food, the new all-in-one app for recipe
searching, saving and sharing, meal planning, cooking, and grocery shopping.
Announced at the press conference, Samsung Food is available in 104 countries
and eight languages and puts the world’s food knowledge at users’ fingertips,
empowering them to make the food, health, and cooking decisions that are right
for them. It also connects to users’ kitchens, instantly sending the right time
and temperature to their compatible Samsung oven. With more than 160,000
recipes, there will always be something new to cook.
By the end of the year, using Food AI, Samsung Food will provide personalized
recipes reflecting users’ dietary requirements, such as converting recipes into
a vegan versions in just a few taps. In a further enhancement due later this
year, it will link with Samsung Health so tailored meal plans can be adapted to
suit preferences and dietary requirements, as well as support users in reaching
their health goals. In 2024, using Vision AI technology, Samsung Food will use
photos taken of meals to check nutritional information, recognize ingredients,
and recommend the best recipes to use them in.
As the number one TV brand for 17 years in a row,2 Samsung
has an unrivaled commitment to entertainment. It has completed its super screen
lineup with the launch of the 98” Neo QLED 8K and 4K Q80C and plans to bring
its full range of Micro LED screens to Europe by the end of the year, offering
incredible contrast and jaw-dropping detail that places viewers in the middle
of the action whether gaming or watching films.
To celebrate Disney’s 100th anniversary,
Samsung has announced the launch of The Frame — Disney100
Edition. Featuring an exclusive bezel in the Disney 100 signature platinum
silver metal and a unique Mickey Mouse-inspired Disney remote. It also comes
with 100 pieces of iconic art from Walt Disney Animation Studios, Pixar
Animation Studios, Marvel, Lucasfilm, and National Geographic, as well as
classic images of Mickey, Minnie, Woody, Cinderella, and many others. Users can
also display their family photos for a magical home environment.
Also announced at the press conference was the global launch of The
Freestyle 2nd Gen.
This versatile, portable projector delivers a big screen experience wherever
the user chooses — even
on the ceiling. The Smart Edge Blending feature offers landscape and portrait
screen experiences, meaning two Freestyle 2nd Gen
projectors can be paired to give a 160” panoramic and 120” vertical viewing
experience. What is more, with complete access to the Samsung Gaming Hub, users
of the Freestyle 2nd Gen
can enjoy the biggest games from Samsung’s streaming partners.
In partnership with Xbox and Bethesda Softworks, this now includes
Starfield, the stunning, next-generation role-playing game set amongst the
stars. Playable through the Samsung Gaming Hub with an Xbox Game Pass Ultimate
membership, without the need for a console.
Taking Small Steps for Our Planet
Samsung is committed to developing products and services that help people
save money and take steps towards a better planet. These topics are high on the
agenda for consumers too, over three quarters (77%) say they seek out tech
products that save energy — not
only to save money, but for the benefit of the environment too.4 Two-thirds
(67%) also consider it important that their next appliance can connect to an
app that allows them to monitor and reduce their energy consumption.4
With energy prices increasing across Europe,3 72%
of those asked are concerned about the cost of running appliances in their home.4 To
help combat this,
SmartThings Energy can help users optimize the energy used
across their appliances to suit their needs and lower usage. For example, AI
Energy Mode in SmartThings Energy allows you to monitor and reduce your washing
machine’s energy use by up to 70%5 by
using Ecobubble to wash with cool water instead of warm.
Samsung has also partnered with global ocean conservation organization
Ocean Wise and apparel maker Patagonia to find solutions to the issue of
microfiber shedding. The Less Microfiber™ Filter is an external washing machine
filter that cuts up to 98% of microplastic emissions from laundry cycles.6 Speaking
at IFA, Charlie Cox, Manager of Microplastic Solutions at Ocean Wise said,
“Through our collaboration with Samsung and Patagonia, Ocean Wise is proud to
have shown a way for industry to play its part in stemming the flow of
microfibers into the ocean. Through innovations like the Less Microfiber™
Filter, we can empower individuals to reduce their microfiber footprint at
home. It is a simple, everyday solution that our oceans will thank us for.”
Heating technologies like heat pumps represent a rapidly growing market,
and Samsung is at the forefront of this growth. Its innovative smart air source
heat pumps have seen an unprecedented 97% growth in sales since 2022.7 These
work with domestic hot water tanks or with Samsung’s ClimateHub, to make your
home comfortable all year round, whatever the weather. They can also connect to
the SmartThings ecosystem, so their energy use can be monitored and tailored to
the user’s preferred environment.8 The
latest addition to its range of high-temperature monobloc heat pump solutions,
the EHS Mono R290, launches in September.
Samsung’s journey is constantly evolving as it aims to design technology
that helps people make the most of their day while taking small steps to reduce
our environmental impact. The Galaxy Z Flip59 and
Z Fold510 and
the Galaxy Tab S9 series11 feature
a variety of recycled materials, including recycled aluminum, glass, and
plastics sourced from ocean-bound discarded fishing nets, water barrels, and
PET bottles. Even the Galaxy Watch6 series incorporates post-consumer recycled
plastics. All of these Galaxy innovations come in packaging boxes made using
recycled paper material.12
Keeping Your Home Secure
Samsung understands the reassurance that smart technology can provide
across the generations. Security was an emerging theme from the research
conducted. Watching their home while they aren’t there (54%), feeling safer
when home alone (39%) and keeping their family safe when they are out of the
house (39%) are seen as the key safety benefits of smart technology.13
The SmartThings ecosystem includes a range of partners who are committed
to helping people keep their homes and loved ones safe. This now includes Yale,
a leading brand in home security. The Yale Linus® Smart
Lock and the new Smart Opener for Gate & Garage enable doors and gates to
be locked remotely via the app to ensure peace of mind for all family members.
Unlocking the Future Through Smart Technology
Samsung is invested in a future built around the possibilities that technology
can unlock. One area it aims to make a difference is in making the technology
for smart homes more easily available. The research shows a quarter of
Europeans consider the inclusion of smart technology to be a key factor in the
desirability of their next home and over three-quarters of respondents said
fully functional smart homes are appealing (77%).12
Understanding this, Samsung is working to make these possibilities a
reality and it believes in the power of collaboration when it comes to driving
this vision forward. By partnering with ABB Smart Buildings and SMA, one of the
world’s leading providers of photovoltaic and storage system technology, it
hopes to connect people more closely to their homes by embedding the
possibilities of smart technology into houses before they are bought. By
integrating ABB and SMA products into SmartThings Energy, homes can become even
safer, smarter, and more sustainable. For example, the ability to run
appliances at the optimum time, track energy use to adjust consumption based on
energy prices and usage patterns, and optimizing energy use based on solar
production.
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1 Conducted
in conjunction with Opinium amongst 2,500 adults from the U.K., France,
Germany, Spain and Italy. Polled between the 28th of July and the 1st of August
2023.
2 Samsung TV has been ranked No.1
selling TV Brand for 17 consecutive years by Omdia.
3 GreenMatch. https://www.greenmatch.co.uk/blog/energy-prices-europe.
4 Conducted in conjunction with
Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy.
Polled between the 28th of July and the 1st of August 2023.
5 Based on internal testing on the
WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned
on (reducing the temperature) compared to not using AI Energy Mode. AI Energy
Mode can only be operated at 40 degrees or lower.
6 Captures approximately 89-98%;
laboratory tested using 2kg synthetic fabric load in the WW90T734DWH,
WF24A9500KW, washing machine.
7 Compared to 2022 Jan – Aug sales.
8 SmartThings is available on
Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
Some models require a separate Wi-Fi kit to connect SmartThings.
9 Galaxy Z Flip5: 15 device
components that feature a minimum of 10% post-consumer recycled material
plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla®
Glass Victus® 2 with an average of 22% pre-consumer recycled content. These
components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear
Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main),
Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to
Connector Holder, SIM Tray, Sub Window, Back Glass.
10 Galaxy Z Fold5: 15 device
components that feature a minimum of 10% post-consumer recycled material
plastic, a minimum of 28% pre-consumer recycled aluminium, or
Corning® Gorilla® Glass Victus® 2 with an average of 22%
pre-consumer recycled glass. These components include Volume Key FPCB Bracket,
Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper &
Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna
(Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to
Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass.
11 Galaxy Tab S9 Ultra: 17 device
components that feature a minimum of 10% post-consumer recycled material
plastic, a minimum of 30% pre-consumer recycled aluminium, or pre-consumer
recycled aluminium and Corning® Gorilla® Glass 5 with a minimum of 10%
pre-consumer recycled content. These components include Cable Holder Mid, Deco
Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left
Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket,
PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key,
Side Key, Camera Deco, Main Window.
12 100% recycled paper is used in the
following packaging components: the Product Packaging Unit Box, Cover
Protector, Manual Box, Manual Pad and DLC Band.
13 Conducted in conjunction with
Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy.
Polled between the 28th of July and the 1st of August 2023.