AMMAN — At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as
many people as possible, especially at a time when they needed it most. Now, around
one year later, our world is slowly but surely preparing to reopen in many
ways. We’re all yearning for freedom and the possibilities that this new world
has to offer thanks to advancements in technology that are set to make our
world bigger than it ever was.
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This past year, new technologies continued to reshape the way we live. Our
collaboration with trusted industry partners allowed us to drive seamless
experiences that offer more personalization and versatility than ever. As we
enter this new era of agile transformation, I believe that open ecosystems are the only way to accelerate
innovation and give people more freedom to create their own experiences that are
best for their lifestyles.
Samsung Electronics is poised and ready to unveil visionary,
purposeful mobile technology for a better world. In a few weeks, we will unleash
our latest and greatest Galaxy Z series to reshape the smartphone category and
completely reimagine your experiences.
Life opens up with Galaxy
Today, the world needs flexible technologies that give people room to
explore. At Samsung, people are at the heart of everything we do. We’re
constantly listening to you to ensure that any new device and experience we
create really brings meaningful innovations. We want to enrich everyone’s life,
not just the lives of a select few. From epic cameras and vivid, immersive
viewing experiences to long-lasting batteries and strong security, we’re
focusing on what really matters to you.
As we explore new ways to empower you,
we often venture into uncharted territory. That’s how we ended up creating a brand-new
category with the launch of the Galaxy
Fold. And we didn’t stop there. We kept improving the category with our
second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more
screen and more of the features you now know and love. I’m excited to say our
third generation of foldable devices will open up amazing new multitasking capabilities
and enhanced durability for even
more people around the world.
Samsung is bringing more people into
the fold
This will be especially important
as the world leap frogs into new frontiers of connectivity that demand open
ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are
never mutually exclusive. In fact, our collaborations with trusted industry
leaders like Google and Microsoft are why we are able to deliver mobile
technology that is secure and optimized for today’s rapidly evolving and
interconnected world. We constantly work with key partners to create
cutting-edge security solutions that keep your devices and data safe every step
of the way. This allows us to give you even
more control over your apps, data and privacy, so you can curate your own
experience — with total peace of mind.
Collaboration enables us to build
mobile experiences that make your life easier and better. It fueled the
development of a new unified wearable platform, which we built jointly with Google. On top of
your favorite Galaxy apps like Samsung Health and SmartThings, there will be so
many others in the new Google Play Store. Furthermore, our One UI Watch user
interface is deeply integrated with our other Galaxy devices and provides
consistent connectivity between your Galaxy Watch and Galaxy smartphone.
We are also working with Google to
enrich our foldable ecosystems with popular apps and services. For our third
generation of Galaxy Z phones, we have lined up even more partner apps that make
the most of the versatile fold-out format. From hands-free optimized video
calling with Google Duo and watching videos in Flex mode on YouTube to multitasking
in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and
optimized experiences.
A new chapter in smartphone innovation
is here
The upcoming Galaxy Z Fold combines the
very best that smartphones and tablets offer and delivers completely new ways
of working, connecting, and creating, while the upcoming Z Flip exhibits
an even more refined style, armed with more durable, stronger materials. I
firmly believe these devices will answer the call for the versatile mobile
technology we need as we navigate the open road ahead.
We are out to set new heights and
open up a whole new world of exciting experiences for even more people. I hope
you’ll join us as we debut our next Galaxy Z family and share some foldable
surprises — including the first-ever S Pen designed specifically for foldable
phones. Instead of unveiling a new Galaxy Note this time around, we will
further broaden beloved Note features to more Samsung Galaxy devices. In the
meantime, mark your calendars and tune in to our Unpacked event on August 11 to
see what unfolds.
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