AMMAN — Visa recently announced the appointment of Leila Serhan as
group country manager and senior vice president to lead its presence across the
North Africa, Levant, and Pakistan (NALP) region.
اضافة اعلان
Serhan brings more than two
decades experience of leadership positions, including 20 years gained at
Microsoft.
Serhan most recently led Microsoft’s public sector business
across the Gulf region, and previously served as general manager for its operations
across North Africa, the East Mediterranean, and Pakistan.
She previously held roles spanning country
management, finance and marketing and has driven public and private sector
digital transformation initiatives in finance, government and education.
Serhan
is a strong advocate for women’s empowerment, founding and currently serving as
president for the Women in IT Association in Lebanon.
Visa is the market leader across the North Africa Levant and
Pakistan region which serves 15 countries from five regional offices.
Visa recently announced its intention to open
a new office in Sudan, one year since the first Visa card was issued in the
market.
Serhan will form part of Visa’s Central and Eastern Europe, Middle East,
and Africa leadership team, reporting to Regional President Andrew Torre.
“Having spent the breadth of my career working across North
Africa, Levant, and Pakistan, I have been fortunate to witness the rapid pace
of digital transformation across these exciting and dynamic markets,” said
Leila Serhan.
“The changes over the past
year have demonstrated the critical role that digital payments can play in accelerating
economic growth and more broadly helping individuals and businesses to thrive.
I am now looking forward to working with the Visa
teams, our clients and partners, to bring the benefits of digital payments to
all.”
“Visa has long been committed to establishing deep roots
across North Africa, Levant, and Pakistan, and we recognize the great
opportunity that still exists to expand access to digital payments to more consumers
and merchants,” said Andrew Torre, regional president for Central Europe,
Middle East, and Africa, Visa.
“We are extremely optimistic about the prospects
for this region, and I am delighted we have appointed a leader of Leila’s
caliber, regional experience and passion to accelerate the next phase of growth.”
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