Press Release — WOLF, the live audio community
entertainment platform built for the MENA region, has partnered with Rush Production House, a Jordanian-based
entertainment company, to launch Rush Levant Music – a talent competition for
regional artists. This revolutionary collaboration is furthering WOLF's
commitment to empowering talents in the Arab region by presenting them with an
interactive space to perform and engage with their fan bases through this
unique platform to showcase their potential.
اضافة اعلان
WOLF strives to
empower Arab talent on its platform, and the premiere of Jordan's most
anticipated talent show in its app reinforces its commitment to discovering
local talent. Rush Levant Music is a music competition organized by Rush
Production House to identify and support new talent in the region. The
competition's inaugural season, formerly called Rush Local Music, gave rise to
social media star Issam Alnajjar, whose video for “Hadal Ahbek” has
received over 121 million views on YouTube.
The Rush Levant
Music 2023 initiative is now live and is encouraging artists from across the
Levant region to participate by submitting a short video on their Instagram
feed with the hashtag #rush_levant_music and tagging @rushproductionhouse. The
deadline for submission is 6th February, after which WOLF users will be invited
to gift exclusive virtual “Charms” in the app to vote for their favourite
finalist from 22nd to 29th February. The 10 finalists will participate in a
show in the WOLF platform, and three winners, each of whom will have the
opportunity to star in their music video, will be revealed in the first week of
March.
Gary Knight,
CEO of WOLF, comments, “At WOLF, one of our goals
is to continuously encourage and promote Arab talents, creating and offering a
safe space that is built on a foundation of friendship, community, and
supporting homegrown talent. We are excited to partner with Rush Production
House, given their track record of developing Arab talents in the region and
helping to build their success stories. Together, we aim to facilitate Arab
talents to discover a unique community on our platform, where they can showcase
their truest version of themselves.”
Luay
Hijazeen, CEO of Rush Production House, said,
“Established in 2020, Rush Productions has successfully helped cultivate
talents through outlets such as Rush Records, the first independent record
label in Jordan, and Rush Sessions, which are shows promoting the collaboration
of artists. Our creative partnership with WOLF, that has resulted in Rush
Levant Music, is an incredibly innovative and forward-looking platform for Arab
talents who are able to use the competition to build and be a part of a
friendly, unique, and collaborative music-loving community. It’s a pleasure to
support WOLF in its mission to continue inspiring Arab talent and creating a
cooperative community where users can thrive and prosper.”
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