November 22 2024
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talabat’s In-Person Media Affair: A Taste of Connection and Community
Community Engagement Takes Center Stage in Jordan
Mohammad Abdallah, Jordan News/ talabat
last updated:
Feb 05,2024
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AMMAN – talabat, the leading everyday delivery platform in
the region, recently held its first in-person media event since the COVID-19 outbreak. This event, hosted at The Space in Rainbow Street, was a substantial
departure from past virtual meetings on Zoom, providing a unique chance for
local media representatives to interact personally with talabat’s management team.اضافة اعلان
The event began with a cordial welcome by talabat’s
Communications, PA & Sustainability Manager. This gathering served as a
prelude to an interesting meal, which was exquisitely enhanced by Wissam
Tobeileh's classical violin songs, creating a tranquil atmosphere.
One of the gathering's highlights was a one-on-one meeting
with Natalie Jamokha, talabat’s Senior Manager of Country Logistics. Jamokha
spoke with the Jordan News on the company's commitment to hiring in Jordan, noting the recruitment of over
15,000 riders that vary from freelancers and third-party hires. She emphasized talabat’s dedication to comprehensive onboarding training sessions for riders,
taking place in the newly established Heroes Experience Center dedicated to everything related to
riders. talabat ensures riders' safety by
providing them with the required gear and uniform.
Jamokha also mentioned talabat’s flexible working shifts,
accommodating riders with various commitments such as other jobs and university
studies.
In a significant step toward sustainability, she briefly
discussed talabat's work on securing deals for electric vehicles (EVs) and
mentioned that over 12% of the fleet already consists of EV.
Additionally, talabat conducts yearly road safety weeks and ongoing training
with the Jordan Traffic Institute to ensure riders are well-trained on road
safety.
The event also included an enlightening discussion with
Project Manager, Mohammad Abuhmaidan. Abuhmaidan discussed the cost-saving
advantages for frequent consumers and introduced tPro – a subscription service
that offers users significant savings on their orders by providing free
delivery from thousands of vendors. tPro aims to enhance the overall customer
experience, cementing talabat as the leading technology platform in the
country.
Hind Lahham, Communications, PA & Sustainability
Manager, highlighted talabat’s substantial humanitarian relief activities in Jordan and Gaza,
emphasizing the company's purpose-led initiatives. The company was one of the
first organizations to take swift action and stand for humanity and generously
donated JOD368,000 to the World Food Programme (WFP), reinforcing its commitment to
supporting the people in Gaza. talabat also collaborated with the renowned Tkiyet Um Ali and the Jordan Hashemite Charity Organization (JHCO) to provide crucial
support to communities in Gaza. Additionally, talabat
enabled customers to donate through the Give Back collection on talabat application, contributing to food parcels and sanitary packages from tMart.
Lahham also mentioned talabat’s partnership with the Prince
Ali Bin Al Hussein Club for the Deaf and Mute, showcasing the company's
dedication to being an equal-opportunity employer.
The event also featured insights from Senior Marketing
Manager, Patra Abu Al Neel, who shed light on talabat's dynamic marketing
approach. Emphasizing affordability for customers, Abu Al Neel highlighted the
platform's commitment to offering a diverse range of options for breakfast,
lunch, and dinner. talabat aims to enhance the customer experience by providing
continuous discount campaigns throughout the year, ensuring that users can
enjoy their favorite meals at attractive prices. In addition to customer-focused
initiatives, Abu Al Neel underscored the benefits for vendors, emphasizing that
being featured on the talabat app provides them with higher exposure and
presence. This exposure leads to greater order volume for vendors, showcasing
talabat's dedication to fostering a mutually beneficial relationship with its
restaurant partners.
This event not only presented updates on talabat’s
operational accomplishments and community efforts but also reaffirmed the
company's position as a key participant in the Jordanian market, cultivating a
culture of inclusion, sustainability, and corporate responsibility.