AMMAN —
Ahel Al Balad is a
non-political, community-based movement that aims to instill positivity through
volunteering. The initiative was launched in 2013 by Mohammad Asfour and Luma
Qaddoumi.
اضافة اعلان
Due to the serious problem of
littering in Jordan, Ahel Al Balad’s first campaign was a national
anti-littering campaign called “The country is cleaned by its people” to
encourage positive behavioral change. They conducted cleaning campaigns in
governorates around Jordan, from Aqaba in the south to
Ajloun in the north.
(Photo: handout from Mohammad Asfour)
Ahel Al Balad (which could be
translated as “the people of the country”) implies that everyone living in
Jordan passionate about doing good and working to better the country is welcome
to join the group’s activities, on one condition: showing respect for the local
culture, as the group deals with different communities all over the country.
“The idea of Ahel Al Balad is not
only to clean but also to set positive examples and work on behavioral changes,
because no matter how much we clean, we will not make the difference we do by
encouraging cultural change,” Asfour told
Jordan News.
The mission of Ahel Al Balad is to
spread a spirit of positivity through volunteering and social activism in
Jordan, and to bring together like-minded, yet diverse individuals to bring
about the necessary change. It also aims to create different campaigns and
programs through various outlets, to engage volunteers with the community.
(Photo: handout from Mohammad Asfour)
Ahel Al Balad believes that while
participants are benefiting others, they benefit themselves as well, as there
is a lot of satisfaction to be gained in helping others. Recently, the group began
to expand its activities, not just volunteering, but also conducting activities
with the aim of supporting local communities.
Clean-up campaigns are the main
activity Ahel Al Balad is known for, but it conducted several other activities;
for instance, it helped build a house in Ghor as-Safi for a family that used to
live in a tent and cleared paths for hikers.
(Photo: handout from Mohammad Asfour)
Asfour said that when the group
researched the reasons for littering, it discovered that most people know it is
wrong, but they do it out of habit, and this is why Ahel Al Balad is targeting
behavior.
Initiatives such as Ahel Al Balad
are important because no one can create a positive shift in behavior without
collaborative efforts.
“The government, volunteers, and
everyone involved have a role to play. We need the full spectrum of
stakeholders to be more impactful,” Asfour said.
He added that Ahel Al Balad is
different from other initiatives as “it is selfless; we try to avoid ego in the
way we function, involve everyone, and make them feel that they are all in
charge”. Also, Asfour said, the group does research before holding its
campaigns.
(Photo: handout from Mohammad Asfour)
One of the challenges it is facing
is funding its campaigns and organizing its activities, providing participants
with T-shirts, food, bags, and gathering enough people around its concept,
Asfour added.
During the COVID-19 pandemic, Ahel
Al Balad did not organize any initiative due to the lockdowns. However, on December
11, 2021, it held its first initiative, its 59th clean-up campaign since its
establishment, in the Birgish Forest, while hiking, enjoying nature’s beauty
and connecting with it, Asfour said.
Photo Gallery
(Photos: handout from Mohammad Asfour)
Montaser Al-Ees, a volunteer with
Ahel Al Balad, told Jordan News that what encouraged him to volunteer with Ahel
Al Balad is its ethos. It is a group “between those who do not care about the
good practices in the society and those who only criticize, without believing
that community members can promote good behavior and practice it, and Ahel Al
Balad believes that we can make this change".
“We are a group that believes in
doing what will benefit our society and translates our beliefs into
actions," Ees said.
He said that the group, being part
of the bigger community, can have a positive impact and influence others’
behavior.
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