AMMAN — On Thursday, the third edition of the "
Amman Coffee Festival" kicked off in
Al-Hussein Public Park. This four-day long
festival promises to be a coffee lover’s dream.
اضافة اعلان
The festival provides a unique opportunity for
coffee enthusiasts to meet with specialized coffee companies, showcasing a variety of
coffee types. The festival also hosts musical performances by the
band Autostrad, Tony Qattan, and Fares Al-Abdullah. It also provides an excellent
space for small and more local manufacturers to showcase their wares.
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The festival’s purpose and history
The festival was first held in 2019 at Ras Al Ain Gallery
with the participation of 30 businesses, attracting up to 10,000 visitors. In
2022, the festival was held in King Abdullah Gardens, with more than 20,000
visitors and the participation of over 60 brands. It is expected that the
number of visitors will reach 30,000 this year.
Tala Dafesh, Marketing Manager at Al-Ameed Coffee, the
official sponsor of this festival for the second year in a row, said that since
Al-Ameed Coffee was established coffee has witnessed significant development.
Today, people love and want to taste various types of coffee, especially the
younger generation. This festival was initiated with the idea of showcasing the
classics blends alongside the new and exciting.
Al-Ameed sees coffee as part of Jordan’s culture, and
through this festival, they hope to promote local businesses and support the
community by showcasing what Jordanians cherish daily.
Dafesh invited people to visit the festival to enjoy various
offers and discounts from different participating companies. Approximately 60
companies, whether those that import or manufacture coffee, are participating
in the festival.
The participants of the festival
Nader Shaher, the Sales Manager at Arab Brotherhood company,
the agents of City Café, stated that this is their first participation in the
Coffee Festival. He believes that from the very beginning, it's evident that
the festival will witness a significant turnout.
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Shaher sees the idea of the festival as very appealing,
creating a meeting point for coffee companies to promote their products in a
competitive atmosphere.
Marwan Hannoun, the General Manager of Arissto and Uncle Osaka Company, said that he considers having a coffee festival in Jordan of
utmost importance, reflecting the significance of coffee culture in the
Kingdom. The coffee market has witnessed significant competition, especially
due to the variety of coffee types. People have become interested in trying new
coffee experiences; this festival brings them all into one place, allowing them
to coordinate together as well as compete for the attendees’ tastes.
Hannoun added that this year, the festival’s location will
play a role in its wide success. He also believes that Jordan is a pioneering
country in coffee production, and he predicts significant growth in this market
in the coming years.
Laila Al-Wahadneh, who works in the art of decoupage and
recycling, said that she has participated in many festivals, but this festival
has a special place. So, she presented artworks and artistic products related
to coffee themes. Showcasing the festival’s wide array of products and sights,
from coffee to music and art.
But not only business owners and artists are cooperating,
but people from all branches of the industry. Barista Raghad Betro said,
"We opened Café House four months ago, and the idea of having a coffee
festival supports us immensely. We promote our products, and it's noticeable
that coffee has recently become a trend in Jordan compared to previous years.
Our customers keep coming, and they are like a family.” This festival gives
them a chance to grow that family, and extend their hospitality, with a cup of
coffee.
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