Chloe Gordon, a 32-year-old filmmaker, describes herself as “a
person who somewhat ironically engages” with the work of novelist Dan Brown.
She has read all but one of the eight books Brown has published under his name.
اضافة اعلان
So when she stumbled upon an internet rumor that identified Brown
as the author of a tongue-in-cheek dating guide from 1995 called “187 Men to
Avoid: A Survival Guide for the Romantically Frustrated Woman,” she immediately
ordered it on
Amazon.
The 96-page novelty book, originally published under the name
Danielle Brown, promised very short descriptions of men the author considered
unsuitable romantic partners — a book of red flags, if you will. “Men who think
Lamaze is a famous French car race,” for example. “Men who decoupage.” “Men
with pet rocks.”
But when she opened her mail, Gordon realized that the wrong
book had arrived (“Heretics of Dune,” a 1984 science fiction novel by Frank
Herbert). She forgot about it for about a year and then went on Amazon and
ordered the book again. This time she received Elizabeth Taylor’s 1988 dieting
memoir, “Elizabeth Takes Off.”
Having struck out twice on Amazon, Gordon tried
eBay. She paid a
seller for the book, and a few days later received a refund and an email
explaining that the book did not exist in the seller’s inventory. She ordered a
copy from a different seller. This order, too, was canceled and refunded.
Gordon, who lives in California, did not give up. She ordered
the book on AbeBooks, a subsidiary of Amazon. Once again, she did not receive
“187 Men to Avoid” but, this time, “The Ghost Light” by Fritz Leiber.
She began to anticipate receiving wrong books. On July 19, she
filmed herself opening her most recent Amazon package, which turned out to be a
copy of Bill Cosby’s 1992 musings on youth, “Childhood,” and posted it on
Twitter. “Oh no,” she groans. “This is worse — it’s getting worse!”
“This breaks my brain every day,” Gordon said by telephone on
the afternoon her unsolicited copy of Cosby’s book arrived. Every book she
received appeared to have the same bar code printed on its cover — and most of
the books’ back covers featured an additional stick-on label from their
resellers insistently identifying them as “187 Men to Avoid.” Every label was
patently untrue.
And why did the error appear to extend to every independent
secondhand seller, too? “I still, to this day — I have no proof that this book
is real or exists,” Gordon said.
Information about the slim, square-shaped book is difficult to
come by. But both the original 1995 edition and a Berkley Trade reprint
published in 2006 are listed in various places online. The covers are almost identical
— a pigeon-toed blond cartoon woman in a cherry red coat and floppy hat
clutches herself protectively as she stands before a large assembly of suited
men. The 2006 reprint amends the cover text to read, “Early Humor from the
Author of ‘The Da Vinci Code,’” and recasts the author as “Dan Brown Formerly
Writing As Danielle Brown.”
Data from NPD BookScan, which has tracked book sales data since
the early 2000s, shows that the 2006 edition sold about 1,200 copies.
“There’s not really a
version of this that totally makes sense,” Gordon said. “If I’m using my Dan
Brown brain, it’s obviously Dan Brown putting the bar codes on fake books so
that no one ever sees this really embarrassing book that he wrote in the ’90s.”
Proof of Existence
In 1995, the year “187 Men to Avoid” was published, Brown was
working as a high school English teacher at his alma mater, Phillips Exeter
Academy in New Hampshire, and he had begun writing his first novel: the
thriller “Digital Fortress.”
His circumstances overlapped neatly with the author bio of “187
Men to Avoid”: “Danielle Brown currently lives in New England — teaching
school, writing books, and avoiding men.”
In Lisa Rogak’s second unauthorized biography of Brown, “Dan
Brown: The Unauthorized Biography” (a 2013 follow-up to “The Man Behind the Da
Vinci Code: An Unauthorized Biography of Dan Brown,” published in 2005), Rogak,
an exhaustive if often unsanctioned chronicler of celebrities’ lives, wrote
that Brown had written “187 Men to Avoid” with his future ex-wife Blythe Brown.
According to Rogak, the couple (who were not yet married at the
time “187 Men to Avoid” was published) had found inspiration for the book in
“the ludicrous characters and dating and mating methods of the men and women
they had witnessed” while living in Los Angeles.
Rogak’s research also turned up a rare public acknowledgment
from Brown of “187 Men to Avoid,” given in an interview about his novel “Angels
and Demons,” which was published in 2000.
The interview, which was published on The Book Review Cafe, a
defunct website, includes this quotation from Brown: “Yes, I did write a book
before ‘Digital Fortress.’ It was a silly little humor book whose title will
forever remain a secret! The book, I believe, is now out of print (rightly
so).”
Brown’s publisher said he was unavailable for comment for this
article. A publicist for Brown said she was also unavailable for comment.
Despite Brown’s wish for secrecy, “187 Men to Avoid” has been a
detail on his Wikipedia page since January 2006.
To Err Is Human
The book Gordon received from her first purchase attempt came
from a company called ZBK Books — an Amazon reseller that operates out of three
northern New Jersey facilities.
Reached by phone, the owner of ZBK Books, Shirzad Zarei, was
apologetic about the mix-up. He was also confident he could explain how it had
happened. The mystery, he said, was most likely set in motion the first time
someone — anywhere — listed “187 Men to Avoid” for resale online. Like the
secrets of Leonardo da Vinci as imagined and explicated by Brown, this issue
stemmed from a code hidden in plain sight: the book’s bar code.
Bar codes help businesses track inventory and sales. In the case
of books, the bar code is a graphical representation of a numerical sequence
called an International Standard Book Number, or ISBN — different combinations
of 13 digits that identify published books, including alternate versions of
themselves. (Hardcover editions of “The Da Vinci Code” have a different ISBN
than paperbacks, for instance.)
When a book is listed for online resale for the first time, the
data the seller enters about the title can become the default information
generated for all future scans of its unique ISBN. (If other sellers
subsequently notice an error, they can report the listing as incorrect.)
“The first person that tried to sell it used probably just
entered some wrong information,” Zarei said of “187 Men to Avoid.”
Because unaffiliated resellers are working from the same shared
book data, Zarei said, “if one of us is making the error, everyone is making
it.”
A Glitch in the Matrix
While Zarei was able to explain how the error had flourished
like a weed in the online book reselling ecosystem, he could not determine the
basic question of its existence: Why had so many books been printed with what
appeared to be the exact same bar code?
“That’s certainly not what we would call best practice,” said
Brian O’Leary, the executive director of the Book Industry Study Group, a
publishing trade association.
Although the books mailed to Gordon were as unalike as members
of the nightshade family, close inspection turned up trace similarities. All of
the books were published between 1984 and 1995. All were published by G.P.
Putnam’s Sons or its paperback affiliate at the time, Berkley Books.
The common lineage led O’Leary to speculate that the reused bar
codes may have been the result of “a production problem” at the publisher
level.
It’s virtually impossible to know how many books have this bar
code, according to O’Leary. In other words, if Gordon sticks to her current
strategy, there is no way to know how many online orders for “187 Men to Avoid”
she will have to place before she receives the correct item. It’s possible none
of the sellers will ever possess this book again, despite what their internal
records show.
Still, she remains optimistic that she will acquire it
eventually. “I have to stay positive,” she said. “I’m going to get this book if
I have to go to New Hampshire and pry it out of Dan Brown’s hands.”
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