EtarFanni is a platform with a societal concept that aspires
to make art a part of people’s daily lives, focusing on creating and promoting
Arabic art content online and spreading art culture throughout Arab countries.
اضافة اعلان
The platform was founded by
artists Juhaina Rawahneh and
Sara Ramahi in 2018, with the purpose of promoting Arabic content about art
online, as the “internet is enormously lacking Arabic language content”.
Left to right the artists Sara Ramahi and Juhaina Rawahneh (Photos: Handouts from EtarFanni)
Ramahi and Rawahneh told
Jordan News that “EtarFanni was
born out of a need for digital content in Arabic”, as they were facing
difficulty when searching for information related to art or Arab artists, often
only available in other languages.
“EtarFanni was a solution to this difficulty,” Rawahneh
said.
The platform started as social media posts about art; in
order to expand the Arabic content, the founders launched the website, which
includes articles, interviews with artists, and much more, in order to create
content that is not available online.
In 2019, the founders started working on both paid and
unpaid training programs, which are actually training workshops to raise
awareness about art among schoolchildren in less privileged areas.
EtarFanni held its first training program at the end of
2019, targeting the 12-18 age group in less fortunate areas.
According to Rawahneh, two unpaid training programs are
available: a mental support program through art, and an introduction to art.
The duration of these programs ranges from two to three months; they take place
at associations and community centers in a few targeted unprivileged areas in
Jordan.
Left to right the artists Juhaina Rawahneh and Sara Ramahi with a group of children. (Photos: Handouts from EtarFanni)
“These programs aim to create equal opportunities for
targeted children and youth, and teach them about art,” Rawahneh said.
Ramahi said that training programs have been given in the
areas of Salt, Dhiban, Al Baqa’a camp, and Al Nasr camp.
“EtarFanni’s training programs are a continuation of the
platform’s legacy,” Ramahi said.
The goal of EtarFanni is to be accessible to all in a simple Arabic language. (Photo: Handout from EtarFanni)
The paid training programs target youth from the age of 18
and above; they are a one-day affair done sometimes in collaboration with
artists, art galleries, and art institutions in Amman and other governorates.
Ramahi said that these programs aim to support EtarFanni’s
free activities and constitute a link between youths, and artists and art
galleries.
These paid training programs ensure EtarFanni business
sustainability.
According to Ramahi, EtarFanni is self-funded; it receives
no financial assistance from either government or private organizations.
The goal of EtarFanni is to be accessible to all in a simple
Arabic language; its slogan is “Art in Arabic... art for all” and features
Arabic content focused on art from around the world.
(Photo: Handout from EtarFanni)
EtarFanni also covers art galleries in Jordan and the Arab
world. Writers from Egypt, Iraq, and other Arab countries publish articles
about art and the platform offers art consultation for art projects serving
various foundations and institutions, including
UNICEF.
Ramahi said that EtarFanni plays a networking role for
artists, art galleries, art students, and others. Among its goals, bringing art
to more disadvantaged areas, spreading art and reaching out to more individuals
in society, developing paid training programs and collaborating with more
artists.
While there is no support from the authorities, Ramahi said
that EtarFanni gets encouragement and support from the audience on social media
channels, and the support of community institutions that help reach the target
groups.
Which is a good
thing, Ramahi said, since “art assists in the development of talent and
interest in creative activities, and has a positive impact on children and
society”.
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