British supermodel Kate Moss on Thursday launched a website selling her own
beauty and lifestyle products called Cosmoss, becoming the latest star to
venture into branded e-commerce.
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Moss follows celebrities such as US actress Gwyneth Paltrow who has forged a
second career marketing wellness products on her Goop website.
With her sculpted cheek bones, grungy style and famous boyfriends including
US actor
Johnny Depp and British musician Pete Doherty, Moss epitomised the
1990s-era fashion scene and its hard-partying lifestyle.
But in an interview on BBC radio's "Desert Island Discs" in July,
Moss said that she now prefers trips to the garden centre and meditation to
clubbing, and is "not into being out of control anymore".
Vogue magazine reported that Moss, 48, spent two-and-a-half years developing
the products for her new brand.
So far the Cosmossbykatemoss.com website sells a small range of
vegan-friendly products including tins of herbal teabags for £20 ($23), facial
oil containing CBD (£105) -- an active ingredient in cannabis -- and perfume
with essential oils (£120).
Moss recommends using the products in combination in "rituals"
that "balance body and soul with the natural environment and the circadian
cycles".
Cosmoss is not Moss's first venture into personal branding.
She designed a line of clothing for teen fashion chain Topshop -- which
closed its physical stores during the pandemic -- and gave her name to
lipsticks by Rimmel.
In 2016 she launched a talent agency, Kate Moss Agency, signing her own
daughter, Lila Moss, as well as other offspring of stars such as Ella Richards
(granddaughter of Keith) and artists such as Rita Ora.
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