PARIS —
Netflix is “actively” working on building its
cheaper, ad-supported deal, the company’s French team said on Tuesday, but
added there was no clear timeline.
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It was revealed last month that the streaming
platform was planning to introduce a new cheaper subscription model by the end
of the year that would break its taboo on advertising.
That leak to the
New York Times followed news that
Netflix had lost 200,000 subscribers in the first quarter of the year — its
first decline in a decade.
“We don’t have a precise timeline yet,”
Anne-Gabrielle Dauba-Pantanacce, head of communications for Netflix France,
told AFP.
“We are actively working on it. It’s a priority —
this idea of giving subscribers more options in the context of high inflation,”
she added.
Bloomberg reported over the weekend that Netflix has
yet to appoint a head of advertising or build a sales team.
The Wall Street Journal said Netflix is actively
looking into partnerships with Google and Comcast to provide ads.
There are also tricky questions about where to place
the ads.
Should they come only at the start of programming?
Or will their teams have to go back through countless hours of content to find
suitable moments for an ad break in shows like “Stranger Things” that were
never created with ads in mind?
“For now, nothing is decided,” said Dauba-Pantanacce.
In its bid to rake in more cash, Netflix is also looking to
crackdown on users who share their passwords with others.
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