PARIS — Dance legends Daft Punk may have hung up their
robotic helmets last year, but they are hoping to build a new generation of
fans with their own TikTok channel that launched on Monday.
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The deal with TikTok means that users have access to
the French duo’s back catalogue of music for the first time, to use in their
own videos.
From the start of their career in the 1990s, Daft
Punk — aka Thomas Bangalter and Guy-Manuel de Homem-Christo — held on to the
rights to all their music.
That means they were not covered by the deals that
TikTok made with record companies in recent years to license music for the
platform, requiring a direct deal with the band.
From Tuesday, fans will also be able to use two new
filters for their videos, giving them a customizable robot helmet or the iconic
Charlie the dog, who first appeared in the 1997 video for “Da Funk” by director
Spike Jonze.
The duo will also be posting content on the channel,
including elements from their 1993 to 2011 career.
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