NEW YORK, United States —
Kendrick Lamarsurprised fans overnight Sunday by dropping a new track and music video ahead
of his expected album release later this week.
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The clip for "The Heart Part 5" —
the fifth installment of a series of tracks Lamar began releasing in 2010 —
sees the Pulitzer Prize-winning rapper morph into likenesses of OJ Simpson,
Kanye West, Jussie Smollett, Will Smith,
Kobe Bryant, and Nipsey Hussle.
The "deepfakes" — a manipulated
media that sees a person's image replaced with that of another — see Lamar
speak from the perspective of Black men such as Smith or West, celebrities who
have been at the center of recent controversy.
"The Heart Part 5" appears to call
for a greater empathy and understanding of the role of social ills including
racism and entrenched poverty on individual agency.
It features backing from
Marvin Gaye's hit
"I Want You" — a phrase that also serves as Lamar's closing lyric.
The song hit streaming platforms ahead of
Friday's anticipated release of "Mr. Morale and the Big Steppers,"
which is expected to be Lamar's first full-length project since 2017's
acclaimed "DAMN."
The prolific artist is acclaimed for turning
to verse to tackle race relations and his own internal searching, set to music
that incorporates jazz and spoken word.
Fans have long hoped for Lamar's return.
After receiving a Pulitzer for "DAMN." in 2018, the rapper curated
and contributed a number of songs to the soundtrack for the film "Black
Panther," including his
Grammy and Oscar-nominated collaboration with SZA,
"All The Stars."
He has featured on songs since then,
including on his cousin Baby Keem's latest album.
Lamar is among the headliners planned for
Britain's Glastonbury festival in June.
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