The title on the glittery gold graph reads: “I wanna be destroyed, fictionally.”
Pink bars stretch up the page, evaluating the “level of sad” for each book
listed. Toni Morrison’s “Beloved” ranks the highest.
اضافة اعلان
The colorful recommendation chart, one of many that
have rippled through the Twitter and Instagram feeds of book lovers, came from
a small bookstore in Madison,
Wisconsin, called A Room of One’s Own.
Fawzy Taylor, the social media and marketing manager
of the store designed the graphics and posted them on the store’s accounts. The
flowcharts bring to mind the candy-colored quizzes of early 2000s teen
magazines. But instead of questions like, “Who’s your ‘Twilight’ soul mate?”
these charts offer a choose-your-own-adventure approach to finding your new
favorite book.
The charts inspired a fellow bookseller, Mariah
Charles, 24, of Austin, Texas, to make a set of book charts of her own. The
charts seem to speak the internet’s language, one that meets people where they
are by acknowledging that literature can be overwhelming, and people often do
not know where to start.
That desire — to provide a guide for the overwhelmed
reader — is what inspired Taylor, 32, to make the first chart. A
James Baldwin
superfan, Taylor runs an Instagram account called the James Baldwin Archive,
which celebrates the author’s work. For Baldwin’s birthday August 2, Taylor
made a display at the bookstore, but found that customers had not touched it a
few days later.
“So I just assumed that people were overwhelmed,”
Taylor said. “I’m easily overwhelmed, especially with things I think I should
already know about.”
The first flowchart was born. Titled “Never read
Baldwin before?” the chart gives readers various options: “I wanna be happy”
tells the reader to “Go read a different author.” The “It is hard for me to
focus” option leads to “The Last Interview.” The chart received over 37,000
“likes” on Twitter, reaching far beyond the bookstore’s own following.
“A lot of our work at the bookstore is to have these
conversations that the flowcharts really mimic,” Taylor said.
Book recommendation flowcharts are not a new
phenomenon, said Naomi S. Baron, an emerita professor of linguistics at
American University and the author of “How We Read Now.” But if these charts
are uniquely resonating with people now, she hypothesizes that it’s because
they fulfill a need for the specialized book recommendations that readers used
to get at independent bookstores.
“If these charts are well done, they can serve a
function that’s all too rarely available now,” Baron said. “Because there are
so few independent bookstores, No. 1. And No. 2, depending on how
immunocompromised you are, going on 2 1/2 or more years, you haven’t been going
to those bookstores and you had to rely on Amazon’s ‘You might also like.’”
She added: “I think it’s important, if you want to
talk about what’s going on over the last couple of years, we need comfort food.
And these are friendly and welcoming.”
Lynn Lobash, the associate director of reader
services at the New York Public Library, said that these flowcharts capture the
kind of reading recommendation conversations that she and her colleagues have
every day. The charts “give everyday language to something that can be really
hard to talk about,” Lobash said.
Compared to more traditional reading lists, Lobash
said the flowcharts are “more interactive” and honor the way that readers’
tastes, feelings, and moods change. “We do not want to read the same book over
and over again,” she said. “When you love something, you want to repeat that
feeling of love for it.”
But will the charts lead people to actually read or
even just buy the books? Lobash is hopeful. “I think that these flowcharts will
definitely lead to reading,” she said. “People love a book recommendation.”
Taylor is happy the charts seems to have reignited
some joy and excitement in reading, and given readers an entry point into
unfamiliar texts. “I just want reading to be fun for people,” Taylor said. “I
do not care what they read. I just want them to read joyfully.” Of course, a
little business for the bookstore would not hurt, either.
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