NEW YORK, United States — On a recent morning, social media star Drew
Afualo stepped into Tompkins Square Bagels, a deli in the
East Village of Manhattan. After glancing at the descriptions of the elaborate breakfast
sandwiches on the chalkboard menu, she ordered something simple: an everything
bagel, toasted, with butter.
اضافة اعلان
“I’m such a plain
girl,” she said.
Afualo, who has
more than 7 million followers on
TikTok thanks to her no-holds-barred video
commentary on gender politics, walked toward Tompkins Square and sat on a mossy
bench, the bagel in a white paper bag on her lap.
“I didn’t think it
was going to turn into this,” she said. “I just never saw it coming. But it
makes me so emotional sometimes, seeing how much women are moved by the things
that I’ve done.”
A typical short
posted by Afualo on TikTok gets more than 3 million views, with some of her
clips attracting more than 16 million. It means that, at 26, she has a bigger
audience than many far more established late-night or daytime television hosts.
Being on TikTok and other platforms is her full-time job; she earns money by
posting ads on her profile and through collaborations with brands. During the
stroll through the East Village, Afualo’s manager, Philip Battiato, of the
agency Whalar, shadowed her.
In much of her
work, Afualo presents a clip of a young male TikToker who has offered an
opinion on women that would have seemed out of date even a century ago; and
then she goes into a funny, often profane takedown.
The roasts have
also attracted a significant number of detractors, most of them men, some of
whom attack her in TikTok videos of their own. In a recent clip, she addressed
them directly: “My content is not for you. It’s at your expense. My job is not
to educate you. It’s to humiliate you.” She punctuated her remarks with a
gleeful cackle, signaling a win for Team Afualo.
When her followers
come across a video that strikes them as misogynistic, they often bring it to
her attention by tagging her, as if sending out a bat signal to someone they
have come to see as an online protector.
“I’ve had
countless interactions with women in real life, telling me, ‘You know, I left
my abusive boyfriend because I’ve been watching your videos,’ or, ‘I don’t
think I’d be alive if it weren’t for your stuff,’ ” Afualo said.
Some of the videos
aimed at her male detractors include one of her catchphrases: “Your dream girl
follows me.” During her interview with The New York Times in the East Village,
five women told her how much they loved her work. One woman called out a simple
“Thank you!” from down the block.
Afualo was wearing
a long leather coat draped over a brown dress and tights. Her long fingernails
were painted the color of mint. The back of her left hand was partly decorated
with a malu, a tattoo traditionally reserved for Samoan women of royal blood, a
nod to her heritage.
After noting that
many Polynesian cultures are matriarchal, Afualo said that her background has
influenced her approach to life. “I’ve seen how my dad has treated my mom, and
I’ve seen how the men in my family have treated women,” she said. “So, for me,
it was kind of a no-brainer.”
Afualo also
described growing up in
Southern California as a middle child. She said she is
now a toned-down version of the headstrong person she was as a child, a version
of herself she referred to as “Baby Drew.”
“My mom tells me
that all the time,” she said. “I’ve always been so strong-willed. I’m a Virgo,
so I was bossy. As a child, I was a know-it-all.”
In person, Afualo
seemed a stark contrast from her energetic, sharp-tongued online persona. “I’m
a lot more laid back than people think I am,” she said. “I’m only like that
because that’s what I do — react to that terrible content.”
At Boris and
Horton, a cafe for people and their dogs, a corgi started yapping after having
lost a tussle with friends. A Labrador named Callie approached, and. Aflalo
gave the dog a scratch.
“Right now, my mom
has a little Maltipoo, a little crusty white dog,” she said. “I love her. I’m
obsessed with her. And then we have a pit bull.”
A man wearing a
backward baseball cap suddenly loomed over the table.
“So, I’m going to
jump in,” he announced. Then he asked Afualo to state her view of the Supreme
Court’s potential overturning of Roe v Wade. “It’s terrible,” she replied.
“It’s horrifying.” Even offline, it seemed, she couldn’t avoid being called on
to give her opinion on an issue pertaining to women.
Back outside, she
talked about online vitriol, an all too common hazard for women in her line of
work, especially women of color. “It’s a different level of hate that I get,”
she said. “I’m not afforded the same courtesy that they give many men, and
other women, too. If I was a small, white woman, would you feel this strongly
about what I said? Would you laugh and be like, ‘Tough, but fair’?”
At Veniero’s
Pasticceria & Caffé, Afualo got a berry tart. Nearby, on a stoop on East
10th Street, she mentioned that she believes in daily affirmations, which have
apparently helped her keep her cool amid the barrage of online criticism.
“Sometimes I say them to myself in the mirror, which feels silly,” she said,
“but I feel like it’s important.”
And what are the
affirmations?
“I say that I’m worthy,”
she said. “That I’m valid. That I’m a good person. That I’m going to be
successful because I’m a good person. And that I’m worthy of all the success
that I’m having.”
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