To sort through the chaos of modern dating, some
taxonomically minded singles apply a color-coded system to potential partners.
Red flags are behaviors to avoid (deceit, poor dental hygiene). Green flags are
go-ahead signs (honesty, owning floss).
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So, what is a beige flag?According to the TikTok users who have latched on to the
term in the past month, a beige flag is an odd trait in a romantic prospect
that is not quite a deal breaker, but not exactly a plus, either.
Dunking Oreos in water instead of milk is a beige flag. So
is turning on caps lock to type the first letter of every sentence, or
maintaining a Lego obsession into adulthood, or being afraid of astronauts.
Benign but baffling, they are the kinds of things that might
come up in a gentle roast. As one user put it, a beige flag makes a potential
partner or a partner pause and say “Huh?” for a few seconds before carrying on
with the relationship.
“Everyone has their beige flags,” said Marisa Bertani, 29,
an actor in Los Angeles. For example, her partner of over a year moves the
couch to a different spot in the apartment roughly every two weeks. Bertani
said she did not mind the habit, but she did not understand it, either. “I’ve
never met anyone in my life that can think of so many ways to rearrange a
living room,” she said.
She posted a video about her partner’s quirks on TikTok,
where the hashtag #beigeflag has more than half a billion views. The videos,
which are often set to a schmaltzy saxophone soundtrack, function as a kind of
humblebrag: They appear self-effacing while still serving as a flex of the
poster’s relationship status.
Beige flags are just as subjective as the other ingredients
in compatibility soup, said Kimberly Moffit, a therapist in Toronto who
specializes in dating and relationships. What is adorable to one person will
almost certainly be repellent to someone else, she added.
That beige flags are debatable may have helped the term take
off on TikTok, a platform that prioritizes engagement. Many of the videos are
accompanied by heated comment sections, some of them tens of thousands of
messages long, in which viewers weigh in on just how peeved they would be by
the trait in question.
Kallie Fockler, 19, a barista in eastern Ohio, watched one
video in which a woman describes her boyfriend’s habit of eating live ants he
finds crawling around his house as a beige flag. “To me? Total red flag,”
Fockler said. (Many commenters agreed, although eating insects is common in
many cultures outside the US.)
Fockler posted a similar video about her own boyfriend, who
struggles to remember plans but can retain a seemingly unlimited number of
facts about sharks. Fockler is charmed by his encyclopedic knowledge of fin
shapes, but some commenters on her video were not.
“I’ll take the sharks,” she said, “as long as you’re not
eating ants.”
The newest shade of flag has entered a sprawling lexicon of
dating terms that is expanding as more people discuss their love lives online.
Definitions are in flux: In a video posted on TikTok last year, Caitlin MacPhail
described beige flags as things that come across as boring on a dating app
profile — like alluding in any way to “The Office.” “If you’re looking for the
Pam to your Jim, I’m just going to assume you have no deeper meaning,” she
said.
But the term has evolved into something weirder. “My
husband’s beige flag is when he acts like he’s going to give me a kiss,” one
user wrote in a video posted last month, “but he’s really hiding a whole
strawberry in his mouth and then proceeds to push the strawberry into my
mouth.”
Lamont White, a dating coach in Atlanta, said it was good
for partners to discover each other’s beige flags. In the long term, we need to
know if we can stomach a person’s oddities — and vice versa. “Guess what?” he
said. “You have beige flags, too.”
Ebony Jasmine Harris, 26, a content creator in Sarasota,
Florida, thinks that anyone who denies having a beige flag is lying. Hers is
that she refuses to save the phone number of anyone she’s dating. “It is a
little confusing,” she admitted. “Sometimes I don’t know who is who until I
text the conversation.”
When talk of red flags dominated TikTok, Harris said, she
had started to feel discouraged about the dating scene. Beige flags have ever
so slightly brightened her outlook.
“Maybe there’s a little hope,” she said, “that I’ll just end
up with somebody weird.”
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