On a recent morning at the Louvre, Anya Firestone handed out
bottles of Evian. “Because ‘the art of drinking’ begins with hydration,” she said.
Firestone, 34, a museum guide-conférencière (tour guide) and
art integration strategist, wore rhinestone earrings in the shape of olive
martinis, pink Manolo Blahniks, the Mini Bar clutch by Charlotte Olympia and a
Marni dress printed with likenesses of Venus.
اضافة اعلان
She escorted Matt Stanley, her client, and his Parisian
date, Salomé Bes, 30, past the long lines at the museum’s entrance and toward
the Code of Hammurabi. The set of ancient Babylonian laws included “an eye for
an eye,” she explained, and it also dealt with issues of alcoholic beverages,
like watered-down wine and the people’s “right to beer,” as she pithily put it.
“Pretty impressive!” said Stanley, the chief executive of a
memory care community near Austin, Texas. Stanley, 43, had hired Firestone to
design a two-day visit around alcohol.
“You’re going to see that drinking and art had the same
upbringing and moved in the same direction — from a religious context with
prayers and libations to decadence and debauchery,” said Firestone, who calls
her custom tours “cou-tours,” a play on couture.
Last fall, Firestone starred in “The Real Girlfriends of
Paris,” a reality show broadcast on Bravo that followed six 20- and
30-something American women as they navigated work, life and l’amour. She said
the opportunity to put her business, called Maison Firestone, on public view
was the main reason she had done the show.
But Firestone had also liked the idea of elevating the
oft-scorned TV genre with art and culture. (Not to mention some pun- and
Yiddish-inflected wit.) “By the way,” she said, “I don’t describe myself as
American. I say I’m New-Yorkaise.”
Firestone was raised in the Hell’s Kitchen neighborhood in
Manhattan; her parents were actors. She first moved to Paris in 2010 after
college at George Washington University, for an artist residency, during which
she wrote poetry and sculpted oversize macarons. (People thought they were
colorful hamburgers,” she said, explaining that the confection had not become
popular yet.)
She worked briefly as an au pair, channeling Mary Poppins
and Maria von Trapp, she said. But Firestone likened her current plot to the TV
shows “Emily in Paris” — “Love her chutzpah, less her bucket hats,” she said of
the protagonist — and “The Marvelous Mrs. Maisel.”
After a master’s degree in French cultural studies from
Columbia Global Center in Paris, she spent a few years traveling between New
York and Paris, offering custom tours, and writing about art and brand
intersections for Highsnobiety. Maison Firestone — which also designs themed
events with luxury brands — followed from that interest in “art as branding,”
she said.
At “Winged Victory of Samothrace,” a white marble statue
from Hellenistic Greece, better known as “Niké,” for example, Firestone noted
that the figure’s wings had inspired the sportswear empire’s Swoosh logo.
Firestone’s clients used to find her only by word-of-mouth,
but now about half of them, including Stanley, come to her via the Bravo show
and Instagram. The majority are visiting France from the United States; the
cost of a tour starts at $2,400 for one or two people for one day.
Her angle is to take “art off the wall to show its intersection
with things that people already enjoy and consume,” Firestone said, be it
Champagne or Schiaparelli or NFTs. Recent and upcoming tours have been designed
for drag queens, the crypto team at a venture capital firm, “Eloise-like”
little girls with a fondness for dinosaurs, and a man who is blind.
Working her way through Dionysian art and decorative works,
Louis XIV’s stemware, and the occasional Bravo fan (“I just want to say that I
loved the show!”), Firestone directed Stanley and Bes into the museum’s largest
room, where the Mona Lisa hangs on a wall across from “The Wedding Feast at
Cana,” an immense piece by 16th-century artist Paolo Veronese that depicts
Jesus Christ turning water into wine. “You can see wine tastings happening all
over the painting,” she said.
After lunch at the Ritz, which naturally featured cocktails
and Champagne, the itinerary called for the Musée d’Orsay. “The Louvre was a
former palace, this is a former train station,” Firestone said. She likes
companion visits to the two museums, which, she said, help to show how art
entered modernity by breaking from the monarchy, the church and the academy and
spilling into the cafes of Paris.
“L’Absinthe” by Edgar Degas pictured what she called a
“tapped out” woman with a glass of the infamous green spirit on a table before
her. Nearby was a painting by Édouard Manet of the same woman (actress Ellen
Andrée), titled “Plum Brandy.” Firestone prompted her clients to ponder the
difference. “She’s not nearly so sad or so schnockered here, right? She seems
OK.”
Paris, she said, had by then been transformed by Napoleon
III’s urban planner Georges-Eugène Haussmann, bringing with it grand department
stores like Le Bon Marché and Samaritaine.
Firestone and Stanley met the next day at Samaritaine, where
she had arranged for a cognac tasting and some shopping in the private
apartments with a stylist. “Bonjour. How y’all doin’?” Stanley said, greeting
the staff. “I’m not an aristocrat — I’m just a cowboy!” He chose a pair of
drawstring trousers by Maison Margiela.
Afterward, in a taxi, Firestone pointed at a Prada ad
featuring Scarlett Johansson. “I think they’re referencing that Man Ray photo
of Kiki de Montparnasse,” she said. “We like a good art-brand ref.” She Googled
the Man Ray photograph on her phone and held it up for Stanley to see, who said
he felt like he had gotten a master class.
“Who doesn’t love their hand held in Paris?” Firestone said.
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