We make decisions every day, some more conflicting than
others. When faced with a dilemma, we often get stuck fighting with ourselves
on what to decide. This internal monolog about two options can be exhausting
and discomforting and, more often than not may make us feel guilty no matter
the option we choose. This is known as cognitive dissonance and although it may
be tiring, it is important to see how we function as individuals and as a
society.
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What is cognitive dissonance?
Cognitive dissonance is a term used to describe the
discomfort that comes from two conflicting ideas. These ideas are often
beliefs, values or attitudes that we have developed over the span of our life.
The process that leads to cognitive dissonance involves rationalization. We
examine two contradictory ideas and internally debate what the right choice is.
There are many ways cognitive dissonance can be brought on,
but three of the most common causes are forced compliance, new information, and
decisions. Forced compliance is when you are placed in a situation that goes
against your beliefs or
values. These situations commonly occur at work,
school, or in social settings and are often the result of peer pressure.
New information can also cause cognitive dissonance and can
be particularly difficult to deal with. This often occurs when you engage in a
behavior and later learn that it is harmful. In these cases, sometimes people
find ways to justify their behavior, discredit the information, or ignore it
entirely. Finally, cognitive dissonance will likely occur when you need to make
a decision and both options are equally appealing.
Signs of cognitive dissonance
The degree of discomfort brought on by cognitive dissonance
varies from person to person; the strength of the belief or the amount of
clashing beliefs usually dictate its severity. If you are a person who
experiences cognitive dissonance frequently, you may notice a few things in
your behavior: you may feel uncomfortable before making decisions or doing some
things, and will constantly rationalize your choices to yourself; you may feel
embarrassed about the choices you have made, which can result in feeling guilt
or regret and ultimately lead to you trying to hide your actions; you may do
things simply out of social pressure or fear of missing out, regardless of your
preference.
Long-term effects of cognitive dissonance
When you feel constantly conflicted, this can have a
negative effect on your
mental wellbeing. If severe and long enough, cognitive
dissonance may result in anxiety, depression, embarrassment, regret, shame. Over time, these negative feelings can affect a person’s sense of
self-esteem or self-worth. As a result, people try to avoid these feelings, but
may do so in an unhealthy manner. One of the
unhealthiest ways to cope is
through confirmation bias, which is when you seek out information that only
confirms your beliefs while ignore anything that could contradict.
Although it can help minimize the feelings associated with
cognitive dissonance, it will also greatly impair your critical thinking. Other
unhealthy coping mechanisms include blaming others or outside factors to take
pressure off yourself, and hiding your beliefs or behavior from others to
reduce the feelings of guilt or shame.
Harmful behavior
Unfortunately, just because an idea has been rationalized to
be subjectively right, it does not mean that it is objectively right. As a
result, cognitive dissonance is often seen as a negative process. Aside from
the process being discomforting to the individual, it can also lead people to
rationalize
harmful behavior.
Psychologist Leon Festinger was the man who first described
cognitive dissonance and used smoking as an example of its negative
implications.
Smoking is an addictive behavior that provides the individual
with temporary pleasure and a relief from stress. Thankfully, due to the
decades of health campaigns, nearly everyone knows the negative health
consequences of smoking and yet there are people who do not quit or those who
start smoking.
Gaining new information may also help reduce cognitive dissonance. This can provide perspective on a situation and give support to or discredit certain beliefs. Unfortunately, this may lead to confirmation bias if done incorrectly.
Festinger believed that this can be attributed to cognitive
dissonance and provided examples of how someone would use it to justify
smoking. For example, people may be fully aware of
health consequences but
still believe that value from smoking is well worth the risk. They may also use
cognitive dissonance to minimalize the risks by believing that the risks are
exaggerated.
Smokers can rationalize that quitting would bring about other
health risks such as weight gain. By giving themselves these rationalizations,
they are able to reduce the pain brought on by pondering and still continue the
habit.
How to deal with cognitive dissonance
There is no clear-cut way to deal with cognitive dissonance
in a
healthy manner. Coping varies from person to person and largely requires
experimenting. In the theory of cognitive dissonance, there are three ways to
resolve it: changing existing beliefs, adding new beliefs, or reducing the
importance of beliefs.
When there are two incompatible beliefs or behaviors, one of
the simplest solutions is to change or eliminate one of them. Although it may
seem straight forward in theory, it can be particularly difficult if the belief
or behavior has strong value to the individual or has been a long-standing
idea.
Gaining new information may also help reduce cognitive
dissonance. This can provide perspective on a situation and give support to or
discredit certain beliefs. Unfortunately, this may lead to confirmation bias if
done incorrectly. One of the easiest ways to avoid confirmation bias is to find
people to discuss the topic with who can challenge your belief. Lastly, you can
reduce the overall importance of certain beliefs. This can be done by
rationalizing that other aspects of your life can compensate or reduce the risk
associated with the new piece of information.
Benefits of cognitive dissonance
Although cognitive dissonance has many negative
implications, there are also many great benefits if handled correctly. It is a
phrase often used to deny or devalue new pieces of information, but it can also
be a motivating factor in learning new information.
Cognitive dissonance can lead to in-depth research on a
particular topic in order to inform well an individual. From there, the more
information learned the easier it is to rationalize and come to an informed
decision.
By intentionally seeking out those with differing beliefs or
ideas, you learn how certain people think. In the future, this gives you an
idea on how to engage certain types of people.
Although cognitive dissonance is an unavoidable fact of
life, it can be dealt with in a productive manner that motivates one to evolve
mentally.
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