AMMAN — For some people, architecture isn’t
just a career, it is a source of never ending passion and inspiration. Daed
Mousa, the founder of
DalDesign, is one of those people.
اضافة اعلان
“You reach success when you do what you love,
and love what you do.” Mousa said in a recent interview with
Jordan News.
The American Community School is picture in this undated
photo, after DalDesign worked on the schools interior spaces. (Photo: Handout
from DalDesign)
Mousa majored in
architecture at the
Jordan University of Science and Technology and after graduating in 2000, she worked at various architectural
studios and on large projects such as the Mahmoud Darwish Museum in Ramallah and the Crisis Management Center in Jordan.
She was also lead the interior design department at the Consolidated
Consultants Group.
However, Mousa said that throughout her career she thought about starting her
own interior design studio.
In 2013, Mousa decided to take a leap of faith and founded DalDesign from her
home. Her business and her team eventually grew and she moved into an apartment
above her own. DalDesign is now one of the leading design studios in the
region.
“My dream has no limit, I’ll keep pursuing it even if I am 90 years old.” Mousa
said.
A collection of DalDesigns work. The company’s founder, Daed Mousa, said she strongly believes a space can shape the person
living in it. (Photo: Handout from DalDesigns)
DalDesign specializes in interior design but also works in architecture and landscape
design, and they work with a variety of interiors, such as spaces involved with
education, entertainment, government, healthcare, hospitality, corporate, and
dining.
DalDesign has also worked on various regional projects such as the executive
offices in Zaha Hadid’s Opus Tower in Dubai and the Red Sea Hotel in Saudi
Arabia.
The designer added that she is a strong believer in the saying: “You shape the
space, then the space shapes you”, and that interior design isn’t only a matter
of colors, shapes and fabrics, but involves creating a sense of belonging for users
that lends itself to customers’ personalities.
She believes that even small design elements help upgrade a space, and that lighting,
accessibility, ventilation, acoustics, and aesthetics all directly affect quality
of life and mental health.
(Photo: Handout from DalDesigns)
“The designer creates a new journey and life for the client, I always notice
how clients change as human beings (both) while and after the design process;
they walk out feeling and interacting with the space differently.” Says Mousa.
One of the most elegant and innovative projects DalDesign has worked on is the
American Community Schools, which has won international awards.
The school’s library was turned from an almost empty rigid space, into a place
that kids enjoy spending time in.
“The school’s principle told me that we changed the way they teach, and that,
to me is more rewarding than all the money and awards in the world.” said Mousa.
According to Mousa, DalDesign’s strength lies in her team, which has been with
her from the start. She added that their diversity and the homogeneity of their
employees forms the core of the projects success.
As with most architecture and design studios, surviving the pandemic was a huge
challenge, but DalDesign remained on its feet.
“It was a challenge and
we managed to survive because of our belief that DalDesign has to stay; if
anything, it only made me more persistent.” Mousa said.
Since its founding, DalDesign has won international and local architectural
prizes, such as the
international property award 2020, for the best public
service interior-Arabia, and the luxury lifestyle award 2021, for the best
luxury commercial interior design project in Jordan.
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