At the Gothic Renaissance store near Union
Square in
Manhattan, a man clad in all black, with his hair and beard dyed to
match, navigated a maze of corsets, steampunk goggles, and winged harnesses to
a rack of outerwear. From it he pulled a black velveteen Victorian-style tuxedo
jacket. The price on its tag: $220.
اضافة اعلان
“People think it costs a lot of money to be Goth,”
Aurelio Voltaire, 55, said. “As long as you’re wearing all black, you’re
already three-quarters of the way there.”
A few blocks away, at the Evolution Store on
Broadway, Voltaire picked up two replica human skulls and paused to admire the
shop’s selection of fossils. “This place is almost like a natural-history
museum, except the difference is here you get to take home the exhibits,” he
said.
Using his phone,
he filmed footage for a future episode of “Gothic Homemaking”, the YouTube
series he started in 2016. In some 108 episodes to date, which together have
been viewed more than 4 million times, Voltaire has established himself as a
macabre Martha Stewart, sharing shopping tips, decorating hacks, recipes — even
travel destinations — with viewers who refuse to confine spookiness to only one
season.
A dark star is born
Much of “Gothic Homemaking”
is filmed in the
East Village studio apartment Voltaire rents, which he calls
the “Lair of Voltaire”. He pays less than $2,000 a month for the
rent-stabilized unit, which he moved into 20 years ago.
A taxidermy bird in the home of Aurelio Voltaire in Manhattan on October 19, 2022.
Born in Havana and raised in New Jersey, Voltaire’s
boyhood fascination with Universal Studios’ classic Universal Monsters films
and other horror movies blossomed into a teenage taste for the moody music of
British rock bands including Siouxsie and the Banshees and Bauhaus. Along the
way, he said, “I slowly started wearing less and less colors until I had,
unbeknown to myself, become a Goth.”
Once in New York, he started working in stop-motion
animation, a career that led to gigs with TV networks, and to becoming an
instructor at the
School of Visual Arts. After 10 years in animation, he
started performing as what he calls a “dark cabaret” musician and has released
12 albums.
In 2004, he published a book, “What is Goth?”, using
the pen name Voltaire. The next year came a follow-up, “Paint It Black: A Guide
to Gothic Homemaking”. A decade or so later, the second book would serve as the
blueprint for Voltaire’s “Gothic Homemaking” series, which he started to
document his progress transforming his apartment into an occult oasis.
“I want people to walk into my home and think a real
vampire lives here, as opposed to a fan of vampire movies,” he said.
The series is essentially a one-man show, with
Voltaire both starring in and producing its episodes. His fiancée, Mayumi
Toyoda, a singer, occasionally appears on camera and helps with production.
Segments that take place inside his apartment are recorded using a camera and a
tripod, with a ring light, color changing LED lights, and a smoke machine
providing ambiance on set. Episodes begin with a cartoon sequence in which a
skeleton sprays blood and bile at a suburban home with a white picket fence to
transform it into a haunted house.
The ‘Lair of Voltaire’
With more than 138,000
views, one of the most watched “Gothic Homemaking” episodes chronicles the
renovation of Voltaire’s bathroom. In it, he recounts persuading his reluctant
landlord’s even more reluctant contractors to install a black toilet and sink
from
Kohler, and his search for a technician willing to refinish his bathtub in
black paint. “Now it’s like a gothic spa,” Voltaire said. The job, he
estimated, cost him around $4,000.
Aurelio Voltaire on October 19, 2022.
But he declined to answer when asked how much he has
spent in total on renovating and redecorating the lair.
The color scheme
is primarily black and gray, with pops of purple provided by accent lighting,
wallpaper, and amethyst crystals. A pair of black thrones hand-carved in
Indonesia, one of which is flanked by massive bat wings, anchors the living
area. Preserved bats hang from a chandelier and no fewer than a dozen
taxidermied ravens, crows, and other corvids decorate the space.
“Some people buy fancy cars,” he said. “The
happiness that I derive from feeling good in my own home is worth every cent.”
The series inspired him to launch a “Lair of
Voltaire” home décor line featuring “Goblin King” scented candles,
gravestone-shaped soap and other items sold online and at “spooky stores around
the country”, as he put it, including Gothic Renaissance.
Some fans said his YouTube series has a transportive
quality that has helped them forget the doldrums of day-to-day life. Molly
Bloomer, 8, who lives in Kansas City, Missouri, called it her “go-to show for
the whole pandemic”, adding that she recently made a “cemetery dirt parfait”
dessert featured in a 2020 episode. Her mother, Becky Bloomer, 41, said the
series was a form of “magical escapism” for her daughter during lockdown.
Superfans of the series might have noticed that
there is one thing noticeably absent from its episodes: a bed. A visit to
Voltaire’s apartment revealed no trace of one either.
So where does he sleep?
“If you were standing in a
vampire’s parlor, it would make the most sense that the denizens of his home
sleep hanging upside down in the closet,” Voltaire said. “Which I’m perfectly
comfortable having people believe.”
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